Company: 25/8 PR Agency
Founder and CEO: Julia Maslennikova
Website: https://www.25by8.com/
About 25/8 PR Agency
25/8 PR is a global agency working with technology companies, startups and investment firms across Europe, North America and MENA. We worked with 150+ clients and secured 10 000+ publications across AI, fintech, healthtech, martech, cybersecurity and other sectors.
We operate as an external PR office, but work closely with founders, internal product and marketing teams. We get deep into the business, understand what the company is trying to achieve and build communications around those priorities.
Our approach is data driven and product led. We set clear KPIs and metrics, but our work does not stop once those targets are defined. Like a product team, we continuously track how those metrics change, analyse what is working and what is not, and adjust our approach accordingly.
The same data led approach shapes how we work with editors and journalists – we look at what a media is looking for and where that overlaps with the clients story. This allows us to build stronger pitches without losing sight of the business objective.
Depending on the business objective, we work across global and professional media, podcasts, LinkedIn, thought leadership, research led content, industry events and other formats. We also support companies through complex and high stakes communications crises.
AI visibility has become a growing part of our work – we help companies assess how they appear across AI platforms, identify gaps in the information available about their brand and recommend practical ways to improve their visibility in LLM generated answers.
Examples of our work include:
– Helping Muse Group, a global music tech leader, build communication strategy and secure coverage across tier 1 global tech and business media outlets.
– Helping DVC, an AI-focused venture capital firm, develop and amplify its narrative across tier 1 media, podcasts and industry events.
– Helping a unicorn startup navigate a high-stakes communications crisis.
– Helping Plurio, a newly launched B2B brand in a highly competitive category, reach 10% AI visibility within 2 months of launch.
– Helping Oversecured, a mobile application security company, turn its own data into research-led stories and secure coverage across leading cybersecurity media.
– Helping SoftSmile, a dental technology company, reach a highly specialised and difficult-to-access audience of US orthodontists.
These are just a few examples of how we help companies solve complex challenges, tell their stories clearly and reach the right audience.
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