Go Games is a company that was initially founded in London, with the core question ‘How could we build the most amazing, and smartest, handheld console?’. At the time of inception, when we spoke about the console being incredible and sophisticated – it was more to do with having an active operating system that allowed you to have the widest range of games ever seen in a handheld console.
The processing systems for handheld consoles are very limited, it doesn’t feel like anyone’s ever hit the true mark of exploring a console’s potential. We were looking at how we could build incredible handheld technology that is consumer focused. Where we are now has really become about our AI, so that’s the next step.
I struggled to see the evolution that the handheld console warranted and was curious to see a console that was fed with the same bugs of innovation as other tech devices.
What makes Go Games unique
I think that what makes Go Games unique is that we didn’t come from a hardware background. We are devised by a team of developers raised on Gameboy in the 90s, building upon a visual experience – hence the TRDR’s nod to the ‘retro’ handheld consoles that we cherished as children.
As a millennial, I believe what makes our generation so unique is just the multitude of technology that we’ve been accustomed to. We’ve seen this rampant upgrowth in technology in our lifetime – putting our generation in a key position to develop innovative technology because we can understand it and harness it to its full potential.
Another factor that makes us unique is the fact that we don’t feel limited by categories, so we’re happy to be a gaming company that does AI. If technology is relevant to the customer and fills a gap in the market then let’s do it, I always say.
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How has the company evolved over the past couple of years?
AI advancements have been the main course of our evolution. Outside of the AI alone, one of our main trajectories has been moving away from being just a gaming-based product. We want to get our proprietary AI into the homes of a diverse range of consumers – not just gamers.
We’re building an incredibly sophisticated device that can benefit people in different ways, this is evident in some of our new features which include tailored homework help for children and ‘Dinner time’ – which is where the AI takes stock of what is in your fridge and provides you with a variety of recipes. So, ultimately, we’re really building something that’s
pushing boundaries and solving normal, day-to-day, household problems.
What can we hope to see from Go Games in the future?
In the future of Go Games we’re looking at really driving the focus of AI as a genuine tool to help people on a day to day basis. I believe that true impact on people’s lives comes with helping them with the simplest day-to-day tasks, that’s when you really become a part of somebody’s life. So, the future will look at us innovating around building an indispensable AI
