Business: SonX is a content platform that enables musicians to monetise and grow their existing fanbase via premium content subscriptions.
Lee Gray and SonX
In 2021, Lee Gray pioneered and birthed SonX, a community content platform that enables musicians to monetise and grow their existing fanbase via premium content subscriptions. SonX is not a social network, but a safe space for artists to identify, engage and monetise their most active fans.
With over 10 years’ experience in the creative industry, Lee’s early career included tenures at Cosmopolitan, InStyle, Harper’s Bazaar, British Vogue and later at matchesfashion.com and start-up Skinny Dip London within PR & Marketing. The latter part of his career took him to Intertalent Rights Group, where he represented the likes of Clara Amfo, Patricia Bright, Montana Brown, and Nicola Adams before he became Sony Music Entertainment UK’s Head of Talent & Creative Strategy.
As the founder and CEO of SonX, he is implementing his knowledge and understanding of the music industry to create an innovative product that disrupts the music industry, with a larger vision to completely redefine how artists and fans engage globally in the digital and physical world.
Fans can subscribe to exclusive content from their favourite artists. These fans are rewarded with NFTs for their actions on the platform, with rarer tokens providing money-can’t-buy experiences and access to artists.
SonX will also have its own cryptocurrency, which will facilitate transactions on the platform. Artists will be given the option of withdrawing their earnings (from fan subscriptions, merch sales etc) in either fiat currency or SonX coin, but will be given a bonus for selecting the coin.
Fans will also be given the same option and bonus when withdrawing their earnings from their NFT sales. Both artists and fans will also have access to staking bonuses, which will be paid on a regular basis, and based on the amount of coin held in the user’s wallet.
SonX is a safe space for artists to identify, engage and monetise their most active fans (or “superfans”). An NFT marketplace will enable fans to buy and sell their tokens, with a royalty of each sale being given back to the relevant artist in perpetuity.
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