Name: Kasim Khan
Company: Mifu
Position: Co-Founder
Website: https://www.mifu.co.uk
About Kasim Khan
Kasim co-founded Mifu in 2022, while at university, as their own influencer marketing platform and agency. Their goal was to make it possible for brands to work with influencers at scale, in order unlock the micro-influencer. In the past two years, they’ve successfully launched dozens of campaigns for brands like StudioCanal, Miniclip, and UN charities, collectively reaching millions of viewers.
For example, their Studio Canal TikTok/Instagram campaign saw:
A 1.5mil reach
724 clicks
212k reel views
1k saves
30 posts
28 Retained content
However, as they began to run campaigns they came across some major issues. Firstly, influencers often have a difficult time securing consistent work, dealing with payment delays, finding ways to communicate with brands, and having the ability to maintain their creative authenticity. Secondly, brands constantly have trouble finding the right influencers, covering influencer costs, dealing with the associated administrative tasks that clog up managers schedules.
These are massive headaches, which is why they are launching the new Mifu Platform December 1st. At Mifu their mantra is “Your Brand. Their Reach. One Platform.” They are on a mission to make Mifu the best way for influencers to receive benefits from quick and frequent gigs that help them earn a living and feel validated for their work. On the other side, they assist brands by providing the most seamless and hassle-free platform at their disposal to reach their customers. They believe their unique approach will not only have a profound impact on the industry, but it will also transform thousands of Pakistani and South Asian brands in London who we are offering exclusive early access via the platform.
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