Business: Kami Coach is a virtual village for modern parents and the managers who support them, providing instant, trusted answers to parents’ urgent questions through a conversational chatbot.
About Erika and Kami
Erika Brodnock is an EMBA & Visiting Research Fellow at Kings College London, a TedX Speaker and founder of parent support app Kami.
It is often said that it takes a village to raise a child. However, parenting through the post-digital era is fraught with isolation, loneliness and overwhelm associated with balancing work and parental responsibilities.
Kami Coach is a virtual village for modern parents and the managers who support them, providing instant, trusted answers to parents’ urgent questions through a conversational chatbot; followed by access to vetted health and wellness experts via video consultation. Driven by cutting-edge NLP, users can access daily wellbeing reports along with targeted suggestions to keep their minds healthy.
Developed by a team with expertise in Machine Learning, NLP, Psychology, Coaching, and Family Support, Kami Coach offers AI-driven coaching and support for key life events from consideration, through parenting and beyond and is perfectly positioned to provide parent-specific support alongside standard Employee Assistance Programs.
Erika comments: “Corporations are increasing their focus on attracting and retaining diverse talent, yet 73% of parents are dissatisfied with their employer’s assistance programmes due to a lack of personalisation and mental-wellbeing support. As a mum of five myself and a leading voice in the parenting space, I know first-hand how difficult it can be to juggle parenting with full-time work and how invaluable the right support at precisely the right time can be!”
“My work has always centred around using tech for good and Kami Coach is no exception. Family-forward organisations looking to improve inclusion, engagement, and wellbeing can sign up to Kami Coach and provide holistic support for their working parents. Our affordable matched-subscriptions policy provides access to the platform’s core features for low-income families in line with paid business customers.”
Kami are close to closing their first external investment round and launched the beta version of the Kami Coach app at Black Tech Fest, an annual festival that is both virtual and in-person. Here, Erika also spoke about the need to increase diversity in tech through a combination of investment and company policies that enable non-majority groups to thrive.