The Importance of Digital Connectivity

Digital connectivity is particularly pertinent today. We now live in a digital world, where everything we see, communicate and interact with is done predominantly digitally. Following the arrival of COVID-19, digital connectivity has become increasingly important for how businesses communicate and people socialise. 

Let’s take a look at why digital connectivity is, now more than ever, important for both businesses and everyday citizens in the UK and elsewhere in the world.

What Is Digital Connectivity? 

Digital connectivity is an umbrella term – as we use it in a variety of ways. For instance, 5G networks continue to expand across the UK to help improve digital connectivity and communication via cellular methods. Meanwhile, superfast fibre will be familiar to many – as it now provides internet access to over 95% of UK households, providing them fast internet access to films, music, social media and much more. 

Therefore, digital connectivity refers to how digital systems help people interact and connect with one another. Methods of digital connectivity have transformed our lives, the way we work and how we now interact with one another. 

Lastly, digital connectivity has also helped transform businesses. Today, businesses can benefit from the many digital communication tools available to them. From how they establish their online presence online by superfast broadband, up-to-date computer hardware to how they can use VoIP (Voice over Internet Protocol) instead of traditional landlines to increase productivity and sales. Digital connectivity continues to grow and influence the economy instantly. 

What Digital Communication Tools Are Available?

There are many digital communication tools now widely available on the market, for startups and established businesses to take advantage of. TechRound has compiled a short list below of the many upcoming and best digital tools all businesses should start investing in. 

Business Phone Systems 

VoIP – what is otherwise known as Voice over Internet Protocol. VoIP, perhaps unfamiliar to some, is now an increasingly popular digital communication tool businesses are using. 

VoIP, essentially, are phone systems which allow users to receive and make calls over the internet without the necessity of a landline (which will all be shut off by 2025). VoIP uses your voice, converts it to digital data, and sends it over the internet. Calls can be made from anywhere, and to both VoIP and non-VoIP devices and is also usable on a variety of devices from laptops, tablets to phones. 

VoIP today is a popular tool for businesses, with many companies offering tailored and affordable business phone systems, such as bOnline. Not only are they easy to install, but they are easy to run and come with many features to benefit the running of a business.

For instance, conference call software, virtual receptionists and even virtual numbers for businesses to use based on their location. Without a doubt, VoIP will become the norm for businesses in a post COVID-19 world where many employees are now working hybrid. 

Social Media Tools 

Businesses can also take advantage of both social media and relevant tools available to download either for free or at affordable rates. Without a doubt, social media is key for all businesses wanting to expand their brand and online presence. 

Today, there are also plenty of software applications that businesses can download and use to run their businesses everyday. Social media management tools can schedule, publish and analyse the relevant trends to your business and market and fundamentally help you grow. 

Team and Project Management Software

Similarly, there are also many innovative and useful tools to help manage teams and projects. For example, Slack and Asana are both popular software tools many businesses use to organise teams – especially those with employees working hybrid and remote following the pandemic. 

Being able to use digital communication tools online has transformed the way people work. Applications now enable teams to regularly keep up to date with projects, keep a tab on work in progress and also manage meetings, deadlines and much more all through user-friendly interfaces. 

What Are the Advantages to Digital Connectivity for Businesses? 

Business connectivity today is also as important as ever. With everyone now communicating online, businesses have adapted and evolved with digital communication too. There are numerous advantages to digital connectivity for businesses. Below, we have compiled a short list of the many advantages to digital connectivity. 

Affordability  

Many digital communication tools today are easy to run and install. Unlike previous communication tools, like traditional landlines, hardware and data not saved on business clouds – today’s tools are adaptable, fast and ensure everything is done and kept securely. 

Flexibility 

After COVID-19, businesses have had to adapt as the economy has changed as well as how everyone in the UK now works. With hybrid and remote working increasingly normal and popular, digital communication tools will certainly help in terms of flexibility. 

Businesses and employees, wherever they may be, can continue to work wherever they are in the world. Therefore, certainly helping productivity and consequently success. 

Accessibility  

Lastly, digital connectivity nowadays has made communication more accessible between customers and businesses. Bridging the gap between product and buyer, digital connectivity has allowed businesses to establish familiarity amongst customers. After all, accessibility is key for businesses wanting to reach their target audiences. 

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