Mamo Pay: The Fintech Giant Taking the Middle East By Storm

At Mamo, there’s a simple but powerful belief at the core of everything they do: you should be living your best life. But, living your best life doesn’t just mean lounging on a beach all day, partying every night, or just generally escaping the 9-to-5.

It means loving what you do, feeling energised by your work, and being part of something that matters.

Because the reality is that most people don’t really want that completely care-free life without work and responsibility – it may be fun for a little while, but ultimately, most of us need some kind of challenge to keep us inspired and engaged. And that’s the ethos at the heart of Mamo – a UAE-born fintech company that’s all about making money feel human again.

Officially registered in Dubai on 1 June 2019, Mamo was founded by former Google colleagues Imad Gharazeddine and Asim Janjua. Frustrated by how slow and clunky financial services were in the region, the pair left their full-time jobs and set out to tackle everyday banking challenges. It wasn’t a light decision, but it was one fuelled by a shared purpose – that is, to help people become financially independent through beautifully simple technology.

Mamo began with a mission, but even more importantly, it began with a philosophy, and this philosopyh lives on in the day-to-day of the company, continuing to shape everything the company creates.

A Commitment To Human Connection 

At Mamo, authentic human connection isn’t just a buzzword like it is for so many other corporates. It’s the foundation of everything they do. Whether it’s a user sending money to a friend or a small business getting paid by a customer, every interaction is designed to feel warm, effortless and personal, just like it should.

The brand doesn’t try to be cold or overly corporate. In fact, Mamo prides itself on being expressive, inspirational and familiar. Their identity – whether it’s the app interface, customer support or business tools – leans into a consistent, human-centred design language. It’s this commitment to genuine connection that sets Mamo apart in a sea of competing fintechs.

Setting Itself Apart from Competitors 

It may still be young, but Mamo already has a reputation for doing things differently. Its company culture is a mix of creativity, kindness, bravery and dedication. These aren’t just values posted on a wal. they’re felt in every touchpoint.

• Creative: Thoughtful design, a love of craft and respect for excellence

• Collaborative: A team culture that’s playful, open and empathetic

• Brave: Always pushing boundaries, even when it’s tough

• Committed: Going the extra mile – not because they have to, but because they want to

There’s a strong personality to Mamo, too. It’s imaginative, encouraging, perceptive and, above all, genuine. From the way the app works to how the team communicates in house, there’s a refreshing honesty and charm that for those working in the industry will know is a relatively rare phenomnon in the fintech space.

What Problem Is Mamo Aiming To Solve? 

If you’ve ever tried to split a dinner bill or pay a freelancer in the UAE, you’ll know that moving money around can be a bit of a headache. Bank transfers are slow, complex and often confusing, especially for individuals and small businesses.

Ultimately, Mamo and its founders saw a huge opportunity to simplify all of that.

Its flagship solution, Mamo Pay for Business, is a tool designed to help people and SMEs send, receive and manage payments with ease. Whether you’re a freelancer invoicing a client or a small café collecting customer payments, Mamo makes it as simple as clicking a link.

It’s not just peer-to-peer either. You can pay utility bills, request money from friends and family using only their mobile number and even go as far as setting up your business to receive payments instantly – without any of the major hassles generally associated with traditional banking.

Mamo’s Partnership With Stripe 

As Mamo started to scale its operations, the necessity of finding and securing an appropriate tech partner became clear. Enter Stripe.

Stripe, a fintech SaaS company specialising in financial services that was founded in San Francisco, specialises in payment processing and providing financial tools for online businesses.

Thus, Mamo has been able to integrate Stripe’s tools into its broader ecosystem , and it’s done so with tremndous success. The partnership has ultimately allowed Mamo to build a wallet and app that users can trust, and now, payments are now lightning-fast and incredibly secure which is, of course, the over-arching goal.

Additional benefits to Mamo’s partnership with Stripe include:

• Payment conversions have gone up by 5%

• Platform uptime jumped from 98% to 99.999%

• Fraud disputes dropped from 1% to just 0.2%, thanks to Stripe Radar

• Reconciliation time was slashed by 75%

• Support-related engineering time dropped by 30%

Ultimately, these befnefits are positive not ony for Mamo but also for every single customer and business that uses the platform.

The Four Principles That Guide Mamo

Beyond the slick design and impressive tech, what really drives Mamo forward are its four guiding principles, as set out by the team:

1. We make simple beautiful: The app isn’t crammed with features. It focuses on what matters most – making everyday financial tasks feel smooth and stress-free

2. We take ownership personally: Everyone at Mamo treats success as a shared responsibility. It’s not about titles or departments – it’s about collective impact

3. We challenge the norm: From the very start, Mamo was never interested in “how it’s always been done.” It’s a company built to reimagine finance for the better

4. We grow with humility: Mamo doesn’t just want to succeed – it wants others to succeed too. The company actively creates solutions that benefit the many, not the few

So, What’s Next for Mamo?

With a strong presence in the UAE, Mamo is now gearing up for expansion across the Gulf Cooperation Council (GCC) and the wider MENA region, creating a great deal of opportunity for the company in the long run. There’s also major hype surroundig the upcoming Mamo Card which is supposed to be integrated with Google Pay and Apple Pay, giving users even more ways to manage their money on the go.

The ultimate goal is for Mamo to become the go-to financial platform for the Middle East, and from an outside persepctive, if the company continues to scale the way that it has been, there’s n reason why it can’t achieve these goals.