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If you’re running a business, you’re probably wondering where to allocate your marketing budget. And if you’re looking at creating a strategy with longevity, then you’ve probably thought of SEO.
SEO, or search engine optimisation, is the marketing tactic of building your website in a way to become more visible on search engines like Google. It’s designing it in a way that if someone types ‘painting company near me’ into Google, the algorithm will understand your services enough to recommend you.
SEO is popular because consumers do regularly use search engines to find the products and services that they need. Therefore, if your company appears at the top of that search engine, you’re more likely to acquire these new customers.
How Much Does SEO Cost?
If you’re hiring an agency to do your SEO, you might be looking at a monthly retainer of between £2,500 – £5,000 per month, depending on your goals. This can be a big price to pay for many small businesses.
The truth is that good SEO is very strategic, but there are a lot that founders and teams can do themselves, especially in the early stages, to start getting some traction.
If you’re a founder that needs help with SEO, contact the TechRound team today to find out how we can help you.
To get started, it’s probably worth looking at some books to help you understand the basics. Here are some of the best:
The Art of SEO
If you’re looking to learn SEO, then this book is for you. This book is often considered the bible of SEO.
It goes through everything, from how to track success to how to understand the algorithm. With actionable advice from industry experts, it’s a great book for anyone looking to leverage SEO.
Buy the book here.
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Search Engine Optimization All-in-One For Dummies
This book is a great start for business leaders looking to make their websites more visible.
Author and SEO expert Kristopher B Jones talks readers through how to give their site the best shot at ranking top on search engines, including real advice around copywriting, strategy and generating backlinks.
Buy the book here.
Local SEO Secrets
Local SEO secrets talks through 20 strategies every business owner should be using to get their company up the rankings on Google.
The book includes tips from top CEOs and business leaders around what their companies did to grow success through SEO.
Buy the book here.
Product-Led SEO
Eli Schwartz has a slightly different approach to SEO. He argues that instead of focusing on strategic tactics, businesses should create website experiences that naturally draw customers in.
This book is perfect for business leaders who want to think about SEO more naturally, instead of focusing on old-school tactics.
Buy the book here.
The SEO Blueprint
The SEO Blueprint is a literal blueprint to all things SEO.
It takes business owners through the elements that are improving, hurting and harming their websites – allowing them to build a great online presence.
Written by a previous SEO agency owner, The SEO Blueprint gives all readers the secrets to building successful companies.
Buy the book here.
SEO Made Simple
If you’re looking for an easy way to learn SEO, this is the book for you.
The book is full of easy to follow steps, real-life examples and money saving tips, helping business owners understand how to boost their website’s ranking and increase visibility online.
Buy the book here.
How To Get To The Top Of Google
For any business, getting to the top of Google is a one stop shop for success. However, in the latest version of this book, author Tim Cameron-Kitchen also explains optimisation for ChatGPT, Perplexity, Claude, and Google’s AI Overviews.
For novices who want to stay up to date with the latest SEO advancements, this one’s for you!
Buy the book here.
