As the number of influencers on our social media platforms continues to grow, so do the categories they fit into.
And whilst parents in days gone by would read books or listen to podcasts for parenting advice, now a new era has begun.
Enter “mumfluencers” – influencers who share tips, tricks and the trials and tribulations of parenthood. These figures have built communities across the UK, focused on support, connection and of course, parenting hacks.
Whether you’re looking for some light humour, easy meals or inspiration from elsewhere, this list celebrates the mumfluencers who are connecting and empowering parents across the UK.
Let’s take a look at some of the best:
Giovanna Fletcher @mrsgfletcher
Instagram followers: 2M
One of the biggest parenting influencers in the UK, Giovanna Fletcher, wife to McFly’s Tom Fletcher, is a master of heartfelt, funny and community based content. She has written books, acted, started podcasts and created a huge community online around parenthood.
Giovanna is also the founder of online community Happy mum Happy Baby, which talks honestly about parenthood and helps parents understand the importance of focusing on their mental health.
Roxanne Hoyle @ladybabymum
Instagram followers: 1.3M
Roxanne, or ladybabymum as she is known online, is married to youtuber Mark Hoyle (LadBaby). Together, they create funny and relatable parenting content, and have even had 5 Christmas number 1s!
Roxanne’s feed is full of funny and honest content, perfect for anyone looking to make light of the trials and tribulations of parenting.
Gemma Bird @moneymumofficial
Instagram followers: 467k
For parents looking for financial tips, look no further than Gemma Bird.
Gemma’s content is all about money saving hacks, helping parents cut costs. Particularly useful in the cost of living crisis, she has helped thousands of parents make the most of their money. She is also a Sunday Times Bestselling Author and has been featured in British media for her tips.
Laura-Ann Barr @all.thats.pretty
Instagram followers: 340k
Want some gorgeous family aesthetics? Laura Ann might be the one for you. Detailing life in the English countryside with gorgeous fashion, interiors and products, Laura Ann’s feed is full of inspiration for any family home.
Not only that, she also follows her family of 3 and their life living in a picturesque cottage. The English dream!
Rachel Hambleton @parttimeworkingmummy
Instagram followers: 272k
4 time author and Devon local Rachel shares relatable content about parenting life.
As an alleged victim of domestic abuse, she has also released books on the topic, empowering people to leave toxic relationships. Not only that, but she is also the founder of clothing brand r.e.b.l, sporting comfy in-house clothes for parents.
Lucy Carter @lucyjessicacarter
Instagram followers: 363K
Mother of 4 Lucy has a feed that talks all things parenting, fashion and home renovation.
Her content is light hearted and relatable, sharing advice on all things parenthood, with a fashionable twist.
Cara Sutherland @carasuthers
Instagram followers: 130K
A mum of 3 and interior design whizz, Cara has spent 3 years renovating her property into a gorgeous cottage-like home. With over 100,000 people following along, her renovation journey has shown exactly how she turned a near-derelict house into a dream home.
Her feed is full of interior inspiration centred around family life – perfect for anyone wanting to spruce up their home.
Kate Murnane @katebowbow
Instagram followers: 135K
Author of The Little Book of Mum Hacks, Kate Murnane’s content is full of tips and tricks to make parenting easier. A staple for busy parents, it covers everything from food to the house and more.
With shopping, recipes and decorative advice, her content is funny and entertaining for anyone raising children.
Midwife Marley @midwifemarley
Instagram followers: 178K
Award winning midwife Marley is an expert in all things pregnancy, birth and healing. As a qualified midwife, she answers pressing questions about pregnancy, birth and post-partum – as well as giving tips and trips for navigating them.
Her content focuses on real advice and questions from women about childbirth, helping those who are preparing for parenthood.
Neha Gandesha @squashedpickle
Instagram followers: 206K
For parents wanting some food inspiration, look no further. Neha’s content features easy, child-friendly recipes that are creative and fun.
From sweet treats to savoury snacks, her content is perfect for anyone looking to master the art of snacks. And they’re creative too, regularly featuring funky shapes – her content is full of ideas to impress guests and kids alike.
Ashleigh Mogford @cardiffmum
Instagram followers: 624K
Cardiff-based Ashleigh is another foodie, focusing on big, easy and family friendly meals. With creative dinner ideas, batch cook meals and snack inspiration, it’s perfect for busy parents who still want to make delicious food.
Her content helps parents make tasty food on a budget and also follows her life as a mum of 2 with 1 on the way.
Hayley @brummymummydiaries
Instagram followers: 17.7K
Birmingham local Hayley is helping parents in the region find free and low cost activities for their little ones. As life in the UK can be expensive, knowing the best (and most affordable) places to entertain kids has helped her grow her community online.
Her feed is full of ideas for fun days out that don’t break the bank, meaning kids can stay entertained on a budget.
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Florrie Thomas @florriet
Instagram followers: 21.4K
Personal stylist Florrie has an Instagram account full of fashion and beauty inspiration. In fact, if anyone is looking for a sea of style advice, this account is definitely for you.
Not just for mums, her fashion ranges from nights out to high street finds, helping people find inspiration to dress well. Whilst her style can be a little pricey, it also features some more affordable pieces for budget conscious parents.
Rebecca Wooldridge @mummy_to_triplets_and_bro
Instagram followers: 98.7K
Welsh local Rebecca has tons of content that celebrates parent wins and fails, helping to shed light on the tribulations of parenthood. After spending her life’s savings on IVF, she had triplets who were each born weighing less than 3lb. Since then, she has built a community following her children growing up.
Her content focuses around her triplets and their brother, documenting everything from routines to days out and hacks for other parents.
Izzy Judd @mrs_izzyjudd
Instagram followers: 215K
Mum and violinist Izzy Judd is also an author, who wrote about her experience with miscarriage and IVF. Wife to McFly member Tom Judd, she is now a proud mum of 3 that documents the ups and downs in their lives.
Her content is all about mindfulness and parenthood, focusing on the emotions, highs and low of the journey.
Harriet Shearsmith @harrietshearsmith
Instagram followers: 122K
Author, podcaster and coach Harriet talks about the importance of breaking toxic cycles within parenthood.
Her content focuses on building healthy parenting habits like setting boundaries, building self-esteem in your children and recognising toxic behaviours. By focusing on how to learn from the past and be intentional with how you speak to and raise your children, her content is perfect for anyone looking to recover from their own difficult childhood.
Faye Gooding @mother_of_five_boys
Instagram followers: 101K
Cornwall local and mother of five Faye talks about raising a family by the English seaside.
Her content is full of aesthetic ideas for holidays, days out, interiors and cooking. Perfect for UK nature lovers or those that enjoy seeing others exploring the outdoors, she can regularly be found by the sea or making beautiful creations at home. If you want to see more seaside living, this one’s for you!
Jessica Diner @jessicadiner
Instagram followers: 82K
Global beauty editor at Vogue Jess features the newest releases in the fashion and beauty world. Regularly seen at branded events or sporting the latest designer looks, she juggles one of the top jobs in the media industry with being a mother.
Her content, which details up and coming products, as well as her family holidays, events and excursions, are great for anyone looking to stay up to date with the latest beauty trends or family-friendly things to do around the UK.
Amber and Kirsty Wilde @meetthewildes
Instagram followers: 23.4K
LGBTQ couple Amber and Kirsty detail their live raising 5 children in the UK. Full of chaos and fun, their account chronicles their adventures raising a big family in the UK.
Their content is full of holiday ideas, food and events, featuring the chronicles of two women raising 5 very energetic children.
Hannah Mills @hannahmummymills
Instagram followers: 17.4K
For nature and exercise lovers, Hannah’s content provides inspiration of walks, swims and hikes around the UK. As an outdoor enthusiast, she makes content around some of the best outdoor pursuits in the UK.
Hannah’s content also features post-partum exercise classes and other easy workouts ideas, helping people stay in shape from home.
