Company: Lighten
Founder: Jennifer Wilde
Website: https://trylighten.com
About Lighten
Founded in 2023, Lighten was created to make parenting fairer and more balanced. The company quickly recognised the heavy burden on the default parent—the one handling most childcare and household duties. With 77% of parents experiencing stress and 36% facing severe burnout, often leading to serious issues like alcoholism and child neglect, Lighten aims to provide crucial support globally.
Lighten’s founder, a mother of two, deeply understands the joys and challenges of parenting. Managing family life is overwhelming, inspiring her commitment to support women and mothers. Her work with mothers worldwide, from Somalia to Iraq to the UK, highlights the universal pressures parents face.
Lighten is more than just an app; it’s a lifeline for parents navigating modern family life. It’s an app on your phone that offers personalised support and does real-world tasks to ease the mental load. This helps parents live more balanced lives, creating a ripple effect of positive change in communities.
A key challenge for Lighten is developing an emotionally intelligent AI that not only performs tasks like booking babysitters or managing school admin but also provides meaningful nudges to improve daily life. Lighten is continuously testing new technical solutions to ensure they truly meet parents’ needs.
Default parents are the often unrecognised backbone of society, as the first line of support for essential care and support, and they are under immense pressure. By reducing their stress, Lighten empowers these parents, enabling them to better support their families and strengthen communities worldwide.
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