Company: Jackdaw Sustainability Consulting
Founder: Adela Mei
Website: https://jackdawcoaching.com/
About Jackdaw Sustainability Consulting
Founder of Jackdaw, I’m committed to solving the planet’s biggest problems, and I support SMEs with digital transformation and sustainability. From sustainable web design, to ethical marketing and organic content creation, I help SMEs in the South West grow digitally, sustainably, and ethically, ensuring they make a positive impact on the planet.
Sustainability has to be a focus for tech start ups in 2025. I’m a Founder committed to solving the planet’s biggest problems and I support SME s with digital transformation and sustainability.
My story started in my 20s when I was the general manager of a student bar and I had a moment one afternoon thinking is this all there is? It was a pivotal moment when I chose to go to University as a mature student, to study ecology and conservation, which was where my journey into sustainability began.
Fast track to 2025 as Founder of Jackdaw, how did I get here, to running my own digital sustainability company?
It started in my 30s with a final year project as part of my Masters of Research at the University of York, to build a website that promoted wildlife conservation in the Peruvian Amazon. I sat in jungle lodges on my Dell Latitude laptop, a high spec one that had an apparently ant proof screen, using FrontPage to build the website.
The days of WordPress were far away, and I built offline, which was only possible when the generator was running. When I was ready to go live, I would go up the river in a canoe, to the local town and then upload to the internet in an internet cafe. On dial up. If there was power. This would take 2 days of journeying, one day there, and one day back, so everything took a really long time, and you had to be really determined.
Fast forward into my 40s and I was leading a more sedentary life, and I went freelance offering web design and digital marketing, and niched working in the environmental sector. People called me a digital diva and I was building websites for wildlife conservation organisations. I fell in love with the online space and became part of the digital transformation.
My most satisfying, and still current client to this day, is a Sea Turtle Conservation Project on the Pacific Coast of Guatemala. If you’ve ever seen thousands of olive ridley hatchling turtles frantically dashing to get into the ocean after hatching, you’ll know how inspiring that is.
After 7 years of Freelancing, I took the leap, and in 2020 I set up my own company Jackdaw offering digital strategy and sustainable business coaching, and I now support SMEs across the South West work towards digital sustainability.
My own digital transformation has happened over 20 years, since that first web design project in 2000, and I’m now committed to helping other organisations up their skills and improve their online presence, in a way that embeds sustainability into everything they do.
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