32. Eagle Eye Solutions

Company: Eagle Eye Solutions

Founder: Steve Rothwell

Website: https://eagleeye.com



About Eagle Eye Solutions


Eagle Eye, founded in 2003, is a leading SaaS technology company enabling retail, travel, and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 750 million personalised offers are delivered via the platform every week, and it currently hosts over 200 million individual loyalty members.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group.

In January 2024, Eagle Eye launched EagleAI, a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail sectors.

EagleAI will help retailers and grocers across the globe better meet their customers wants and needs individually, optimize promotional spending, increase ROI, and enable true one-to-one engagement that ultimately drives loyalty.

EagleAI automates the process of connecting and structuring customer data across touchpoints and uses cutting-edge machine learning and AI to create uniquely personalised offers for customers rather than curating the best fit set of offers based on a finite number available. This approach sets a new global standard for retail personalisation.

At the heart of EagleAI is a set of machine-learning algorithms that factor product affinity, shopping predictions, promotional responsiveness, budgetary controls, and more. Working simultaneously, the algorithms create and target the right offers for the right individual. In retail settings, EagleAI acts as the brain of the Eagle Eye AIR platform’s nervous system, which is the transaction layer that delivers an unlimited range of offers in real time to every customer touchpoint.

This creates the ability to build personalisation at the individual level and deliver it at scale. Other retail marketing platforms may be capable of personalisation but lack the capacity to deliver individual offers to hundreds of thousands or millions of customers. Likewise, traditional mass marketing may be able to reach large groups of consumers, but not with individualised offers. The combination of creating offers for individuals and the ability to deliver them in real-time and at scale makes EagleAI unique – and powerful.

EagleAI is already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group and in April 2024, it was announced that Tesco is rolling out an AI-driven initiative called Clubcard Challenges (powered by EagleAI).

Eagle Eye is on a mission to power the personalised marketing revolution.



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