Company: Pinewood Technologies PLC
Founders: Paul Hopkinson, Bill Berman (CEO)
Website: https://www.pinewoodtech.com
About Pinewood Technologies PLC
With an ever-evolving DMS that first began serving customers in 2003, Pinewood Technologies is the first pure cloud-based SaaS in the automotive retail space. Unlike competitors who are reliant on hardwire and API plugins, Pinewood’s home-built cloud-based system meets the needs of its customers, by providing them with a solution that has been built over decades through working directly with dealers and OEMs. Having recently taken a £3.43 million stake in Dubai-based artificial intelligence specialist Seez in September 2024, Pinewood has ambitious growth plans, as the company prepares for its expansion into the North American market.
Pinewood is developing its software at pace, adopting a ‘Dealer-Up’ mindset, rather than an ‘IT-down’ offering. The Pinewood development team conduct ongoing in-person visits to automotive dealers and manufacturers across the globe, to understand first-hand what their customers need, so they can provide real-time updates and develop solutions within the platform to meet these. This agile approach to customer relations gives Pinewood a competitive advantage, as it continues to redefine SaaS in the automotive space; a sector which has historically been a slow-adaptor.
The Pinewood platform is designed and led by automotive industry professionals with deep experience of the business challenges that come with running a dealership, large or small, and how dealers and OEMs interact. Previously part of Pendragon PLC, whose brands also included Evans Halshaw, Stratstone, QuickCo and Pendragon Vehicle Leasing, Pinewood uses its knowledge of the automotive industry and understanding of how dealerships drive revenue and growth, to design and build technology solutions that improve operational efficiencies and effectiveness.
Pinewood also continues to pioneer UX and was the first SaaS to offer automotive retailers a clean interface that is intuitive and easy for all employees to use. The platform offers a single evolving version of its Pinewood Automotive Intelligence® system, which is available in any language, country, currency and operational on any device and operating system.
Real-time updates in the Pinewood system set it apart, with no downtime, customers continue serving their businesses needs while the latest adaptations to the system are made in the background. Another key differentiator of the Pinewood system is dealers having full end-to-end visibility of first party data at any stage of the ownership journey. This enables them to flow seamlessly between seeing the big business picture, to that of individual customers and their experiences; comfortable in the knowledge that figures and information are always up to date. Users can drill down into the detail, understanding the minutiae of individual deals, and identifying areas to improve performance and grow.
Pinewood places a strong focus on security and data protection and has since its inception. Alongside ISO 27001 and ISO 9001 certifications, it is also a TISAX (Trusted Information Security Assessment Exchange) Participant. This industry-recognised standard assures automotive dealers, manufacturers, and partners that Pinewood is trusted with handling sensitive information and cyber security correctly – as well as compliance with industry-specific regulations and guidelines.
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