Company: FALKIN
Co-Founder and CEO: Boaz Valkin, Joel Frisch
Website: https://falkin.com/
About FALKIN
Falkin is an AI scam prevention platform that embeds real-time safety intelligence inside the digital channels of banks and financial institutions. The company was founded in 2024 by Boaz and Joel, two operators who spent the previous decade building consumer financial products at Cazoo, Prodigy Finance, Moment, Clair and UBS across more than 150 markets. Both founders watched close family members fall victim to scams. That experience defined the mission: stop scams before money moves, and do it at the human decision layer rather than the transaction layer.
Challenges overcome
The hardest problem the team faced is that scam prevention sits in a gap no one has owned. Transaction fraud platforms protect bank infrastructure downstream. Consumer security tools protect devices upstream. Nothing connects the two. The team had to invent a new category: an embedded safety intelligence layer that financial institutions deploy inside their own channels in weeks, with no core banking integration and no access to payment data.
Building proprietary threat intelligence at seed stage is hard. Falkin built a continuously updated knowledge graph of active scam infrastructure by monitoring Telegram channels, dark web sources, domain registrations, and phone number networks. This intelligence powers every safety surface the platform exposes to end customers.
Selling to banks at seed stage is harder. Most security buyers want SOC 2 certification, vendor diligence, and proven references before signing a contract. Falkin compressed that cycle by treating the first deployment as a co-build with a real customer rather than a free open-ended pilot. The result was a four-week deployment, more than 60,000 USD in customer fraud losses prevented within the first three weeks, and conversion from pilot to a two-year contract inside 60 days. SOC 2 audit is now in flight, with policies drafted across physical security, incident response, access control, and information security roles.
Impact on the fintech industry
Falkin is reframing how financial institutions think about safety. Three shifts matter.
First, from post-transaction detection to pre-transaction prevention. Banks have spent two decades adding monitoring at the moment of payment. Falkin moves the intervention upstream, to the moment a customer is about to click a link, trust a message, or send funds.
Second, from platform-centric to customer-centric protection. Legacy fraud tools protect the bank ledger. Falkin protects the customer who is being manipulated, which is where the actual harm originates.
Third, from siloed defense to a shared safety network. Every institution that deploys Falkin contributes signals back to the intelligence layer, making every other institution on the network stronger.
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