Company: Mia Wealth
CEO and Co-Founder: Sophia Jarvis, CFA and Gerry Coughlan
Website: https://miawealth.co.uk/
About Mia Wealth
Mia Wealth is redefining how the next generation builds financial security, by turning children’s gifting into long-term investments.
In a financial services industry still largely optimised for existing wealth, Mia is capturing customers at the very beginning of their journey. The platform is built on a powerful and overlooked insight: mothers are the primary financial decision-makers for children. Independent research, including a Columbia Threadneedle study, alongside Mia’s own survey of 400 UK millennial mothers, shows that mothers are 79% more likely than fathers to start investing for their children. Yet, traditional wealth management continues to target older, wealthier – and predominantly male – clients.
Mia changes that.
The idea was born from lived experience. As a mother of twins, I was overwhelmed by the constant influx of birthday and Christmas gifts – many of which were short-lived, unused, or quickly discarded. It exposed a deeper issue: billions are spent annually on toys in the UK, with 8.5 million ending up in landfill each year. At the same time, families lack simple, accessible ways to invest meaningfully in a child’s future. Mia bridges that gap.
Instead of more toys, Mia enables families and friends to give investments. Through a Junior Stocks & Shares ISA – and a Junior Pension launching soon – every gift becomes a contribution to a child’s long-term financial future. By starting early, Mia unlocks the exponential power of compounding, transforming small, frequent contributions into life-shaping financial outcomes.
This simple behavioural shift is powerful and scalable.
Gifting is Mia’s growth engine. One parent invites grandparents, godparents and friends to contribute, turning a single user into an entire network. Those contributors then become customers themselves, either continuing to gift or opening accounts for their own children. The result is a self-reinforcing, low customer acquisition model that drives both rapid user growth and increasing assets under management per child.
However, unlocking financial security for the next generation requires more than just access – it requires confidence and education. Mia is addressing this by building a trusted ecosystem around families. The company is already partnering with 10 of the UK’s leading parenting and finance influencers as guest experts in its learning hub, reaching a combined audience of around 2 million. Together, they are demystifying investing and empowering women – a historically underserved audience – to take control of their family’s financial future.
Since launching, Mia has begun to challenge the foundations of the wealth industry. Rather than competing for wealth at its peak, Mia creates it from the ground up. It shifts investing from an occasional, high-barrier decision into an everyday behaviour embedded in gifting, family and community.
Mia is not just building an investment platform, it is creating a new category: intergenerational, network-driven wealth creation.
By empowering families – and particularly mothers – to invest earlier, more consistently and more collectively, Mia is unlocking a future where financial security is not the privilege of a few, but the starting point for the many.
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