Company: Gretel
CEO: Duncan Stevens
Website: https://www.gretel.co.uk
About Gretel
Gretel – solving the biggest issue in financial services
Gretel launched in April 2022 to transform the speed and simplicity with which individuals could find and reconnect with their share of £89 billion languishing untouched in 28 million lost savings and investment accounts, ranging from childhood savings accounts to pensions.
With a commitment to accessible design, Gretel is the most trusted and widely used platform in the UK for recovering dormant financial assets, supporting hundreds of thousands of users and building partnerships across the financial ecosystem.
Prior to the launch of Gretel, an individual wanting to track down lost financial accounts had to remember every detail of where they lived, worked and saved, navigating countless takeovers and brand changes before facing the complex and fragmented process of writing to individual firms, often waiting months for a response.
For many — especially the vulnerable, bereaved and less financially confident — this was often enough of a barrier to prevent engagement, which is why over 63% of individuals who think they have a lost account report not knowing how or where to search.
Gretel replaces fragmentation and complexity with a single platform capable of searching over 3,500 financial brands, with users required to input little more than their name, address and date of birth. Gretel’s digital-first approach transforms not just accessibility but also speed, with a dashboard of results returned in as little as three minutes.
Securing buy-in from the financial services industry has not been easy. Gretel has had to navigate an environment shaped by legacy technology, data silos and rising regulatory pressure. Many providers have historically lacked the financial and operational resources to tackle dormant assets at scale. Building trust and forging partnerships across such a diverse and heavily regulated sector required Gretel to develop a robust, secure and compliant model capable of aligning with multiple operational frameworks. Overcoming these challenges has been instrumental to Gretel’s success.
Gretel has matched thousands of people in every part of the UK to savings worth, on average, £6,349 — a figure that provides a vital financial lifeline for many households, particularly at a time when millions of people in the UK face ongoing financial pressure.
Users range from 18 to 96 years old, spanning every socio-economic group. Its accessible design supports vulnerable groups including care leavers, bereaved families and elderly individuals — many of whom face barriers to financial services elsewhere.
In January 2026, Gretel launched Billions 4 Millions, the UK financial services industry’s first coordinated campaign to reunite the public with lost and forgotten savings at national scale. In just the first three months of reporting, participating firms reunited approximately £700 million with consumers, prompting the campaign to increase its ambition from £1 billion to £3 billion reunited during the year. The initiative brings together organisations across pensions, insurance, banking and investments, demonstrating how collective industry action can deliver measurable social impact while strengthening financial resilience across the UK.
Gretel is more than a money-finding tool — it is a platform for financial empowerment, inclusion and resilience.
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