Company: Wayflyer
Founders: Aidan Corbett, Jack Pierse
Website: https://www.wayflyer.com
About Wayflyer
Founded in 2019, Wayflyer is a growth and insights platform that provides fast and flexible financing to consumer brands. Regardless of where they are on their journey – from startups to fully fledged DTC, Amazon or wholesale brands to global brands with an omnichannel presence – Wayflyer aims to help founders and business builders.
Building a consumer goods business is not easy. Wayflyer specialises in funding consumer brands, helping them solve critical working capital problems that can constrain growth. By improving cash flow, its customers can seize new opportunities such as acquiring additional stock, increasing marketing spend or simply improving the profitability and resilience of their business. By solving the toughest problems facing eCommerce brands, Wayflyer gives them the power to pursue their ambition and achieve their goals.
Wayflyer knows how to read business health signals and spot brands ready for growth. Combining market-leading intelligence with flexible capital, Wayflyer has supported 3,500+ brands globally, and deployed $3bn+ in capital. As well as funding, Wayflyer’s unique free analytics platform also analyses marketing performance daily, equipping brands with world-class analytics and industry benchmarks designed to improve performance.
The tailored offers range from $10k to $20m+ and financing works on a fixed-fee basis with no hidden costs. Customers can remit this amount as an agreed percentage of daily sales or on a fixed collection schedule.
From side hustles to global brands, Wayflyer has helped ambitious consumer brands grow faster and achieve their goals. One of those brands is Sand Cloud which leveraged Wayflyer’s funding to expand its eco-friendly beach lifestyle brand. The company sells sand-resistant Turkish cotton towels and contributes 10% of each premium to marine conservation. Despite their innovative product, the founders encountered the classic problem of rapid sales growth handcuffed by cash tied up in inventory. Traditional banking avenues proved inadequate, offering neither the necessary funding amount nor favourable terms for such an ambitious and environmentally focused brand.
Enter Wayflyer. Wayflyer provided a deeper understanding of eCommerce and offered a personalised funding approach. The cash injection resulted in a broadened product line, venturing into new territories like eco-friendly mineral SPF, bath towels, and bags, and saw their sales soar. Sand Cloud is currently generating over $16m in annual sales without any of the inventory issues experienced in the past.
Wayflyer has experienced a rapid growth journey itself too; from an early-stage startup to a mature fintech unicorn in less than 4 years. In 2023 alone, Wayflyer achieved monthly profitability despite a difficult hardened macroeconomic backdrop, secured a $1 billion off-balance sheet programme with Neuberger Berman and renewed a $300m debt line with J.P. Morgan. Over 80% of Wayflyer’s customers return for additional financing after completing their initial funding deals, demonstrating that consumer brands view Wayflyer as their preferred partner for realising their growth potential.
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