Top 10 CRM Software for Small Businesses

If your business is sales led, you’ll have realised that turning leads into sales is a little like spinning plates. Between emails, phone calls, social media and in-person meetings, it’s easy to let deals slip through the cracks. CRM software avoids this by keeping all of your leads in one place.

Most CRM software has a basic dashboard showing all of your leads and their progress. Many packages will include built-in calling and keep a record of all contact with a client. If you’re looking for an intensive lead-to-close solution, many of the services on this list have you covered.

In no particular order, these are TechRound’s top ten CRM software services.

Pipedrive

Pipedrive is one of the cleanest, simplest CRM solutions out there; its sleek lines and intuitive features help you to stay on track and focus on making sales.

This simplicity does come at a cost: you won’t find project management, invoicing or built-in phones, but many businesses will already have these areas covered elsewhere. 

If you’re a Trello user, Pipedrive integrates beautifully: just add it as a power-up on one of your boards and you’re ready to go. In fact, one of Pipedrive’s best qualities is that it’s compatible with a veritable smorgasbord of third-party apps for accounting, productivity, calendar, phone calls, analytics and more.

Pricing starts from £12.50 per user per month for the Silver plan; your first two weeks are free.

Zoho CRM

Zoho is one of the biggest names in software as a service, and for good reason: the company has roughly 50 separate applications covering everything from recruitment to app design. If you’re looking for a cloud-based solution to multiple parts of your business, Zoho could well be your best option. 

Zoho CRM’s features will see you through the whole process from capturing leads to invoicing. Custom web forms, built-in phone lines and integration with social media and email are all accounted for. Business owners looking for in-depth project management, invoicing and HR will find it in Zoho’s extended suite; everything integrates seamlessly, though adding extra software will incur additional monthly fees.

Pricing starts from £10 per user per month, with a 15-day free trial.

Insightly

Insightly is a serious all-rounder: its functions include workflow automation, email tracking, social media integration, lead tracking and Google Apps integration. Gmail users will particularly appreciate Insightly’s dedicated sidebar, which fits right into your inbox and imports key details from emails with a click.

While Insightly is well-loved – it counts 25,000 companies as customers, including Bloomberg and Bosch – its interface is a little overwhelming compared to its competitors. The dashboard eschews minimalist graphics for pure practicality, with plenty of sub-categories and ways of analysing opportunities.  That’s not to say that Insightly is clunky or outdated; just that it’s a steeper learning curve than Pipedrive.

Insightly is free for small businesses with up to two users and a maximum of eight customers; the free features are limited, but still very functional. Paid plans begin at $29 per user per month.

Salesforce

Founded in 1999, Salesforce is one of the OGs of CRM software and touts itself as the world’s number one. As with many CRM services cloud computing is at the heart of Salesforce’s offering, so you’ll always be fully up-to-date. 

Salesforce offers two more products that complement Sales Cloud: Service Cloud and Marketing Cloud both do as they say on the tin and help to build an all-round picture of your sales cycle. 

Scalability is another strong point: while Salesforce positions itself as a service for small and medium businesses, it counts Coca-Cola, British Airways and Aston Martin among its customers.

Pricing starts from £20 per user per month for the Sales Cloud Essentials package, which caters to up to five users; Service Cloud and Marketing Cloud cost extra.

HubSpot

HubSpot is another suite that tackles marketing, sales and service together, and it scales beautifully from the smallest of businesses to enterprise.

Incredibly, HubSpot CRM is free for unlimited users and holds up to one million contacts and companies. Marketing Hub, Sales Hub and Service Hub are also free for small businesses, albeit with limited features. 

HubSpot CRM’s features include conversational bots, email tracking, Facebook and Instagram lead ads and a host of integrations including MailChimp, Eventbrite and Slack.

HubSpot CRM is free; additional services are charged separately.

Apptivo

Apptivo is another CRM solution with a free basic package – if you have three or fewer team members and don’t mind limited features you can get started without paying a penny. 

The Apptivo suite is comparable to Zoho and HubSpot in that it has multiple apps that work together to cover different areas of business. In this case, there are solutions for project management, invoicing, customer support, expenses, field service, procurement and email campaigns. The capacity for integration is good if a little limited compared to its competitors; you can connect it to key third-party apps including G Suite, Quickbooks, Slack and Stripe.

Pricing starts from $0 for the Starter plan; paid plans start from $8 per user per month.

Freshsales

Freshworks’ CRM offering, Freshsales, pulls email, phone calls, event tracking and automation into one neat package. 

While the majority of the CRM software we’ve discussed in this post lacks built-in phone and email, Freshsales incorporates it as the main feature and also creates profiles for every contact that include recent conversations, open deals and useful information. 

If you’re looking for a comprehensive customer engagement suite, Freshworks’ other products include customer support, HR, marketing and chat. 

Pricing starts from $12 per user per month for just the CRM suite, with a 30-day free trial.

Zendesk Sell

You’ll likely recognise Zendesk as a customer support solution; its self-service knowledge bases are used by the likes of Evernote, Squarespace and VSCO. What you might not realise is that Zendesk offers a full suite of sales and service software.

Zendesk Sell automates admin and makes it seriously simple to make calls, send emails, schedule meetings and view deals. Smart Lists help you to keep track of the pipeline and identify opportunities that are close to closing or slipping away. 

Zendesk strikes a good balance between information and accessibility; your dashboard can be expanded with widgets or simplified back down again. 

Pricing starts from $19 per person per month with a 14-day free trial.

ActiveCampaign

As you may have guessed from the name, ActiveCampaign carries its weight in marketing automation, but it also automates CRM and on-site messages for an all round sales package. 

Rather than setting up pipelines yourself, you can sit back and let ActiveCampaign convert web forms to leads and set up tasks for you to complete. The system can also be set to automate lower-value leads and flag higher values for staff to manage by hand.

Pricing starts from $9 per month for the Lite package, which includes up to three users.

Nutshell

Nutshell claims to offer the simplest, yet most powerful CRM service on the market. One of its focuses is on collaboration between team members, making it a solid option for slightly bigger sales departments. It also integrates nicely with bigger third-party tools such as G Suite, Office 365, Slack and MailChimp. 

Pricing starts from $19 per user per month for a no-frills plan; Nutshell offers a 14-day free trial.

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