Why Female Healthcare Tech Is Booming

• The women’s health opportunity is massive and although historically neglected, now fast-tracked by sensors, AI and fresh delivery models.
• Fertility and menstrual tracking apps are the top leaders in todays market, however, there is a slow increase in startups focusing on chronic conditions such as pelvic health and menopause.
• To close the care equity gap, startups are launching with focus on access, research support and accountability from the outset.

 

Understanding the Female Health Landscape

 

From fertility calendars to diabetes coaching, health technology grounded in women’s needs is shifting from niche to essential industry priority. Record funding, broad consumer buy-in and growing clinical endorsement are harmonising the landscape, with startups rapidly absorbing and filling previous neglected areas of care.

 

Record-Breaking Capital Flow Into the Sector

 

Awareness of women’s health needs is translating into stronger financial support. In 2024, venture funding for women’s health companies rose by 55%, outpacing overall healthcare investment growth and signalling sustained momentum in the space.

 

Why are Tech Startups Turning to Women’s Health?

 

There are a range of reasons why tech startups are now turning towards women’s health initiatives, such as historically disproportionate funding and shifts in gender-based purchasing within the health industry:

 

 

Historically Limited Research and Funding

 

Most historic medical research and technology design have centred on men, leaving fundamental questions about the female body’s life stages, such as menstruation, conception, gestation, postpartum and menopause under-explored. The absence of tailored data and services invites fresh, female-centric innovation.

 

 

Shifting Demographics and Purchasing Control

 

Women make up one of the largest groups of those using digital tools to self-track their health. Through wearable technologies, digital applications and implantable devices, the tech-world can leverage this demand to create innovative products. Solutions that value women’s health, defend their privacy and align with their preferences are the ones that tend to scale the fastest.

 

 

Advances in Sensors and AI

 

Low-cost wearables, home labs and machine learning are making it possible to track cycles, hormone levels and bodily signals around the clock, turning once-elusive measurements into everyday data.

 

 

Breaking Stigma Around Health

 

Conversations and open education is slowly breaking down stigma around certain health aspects, including menopause, fertility, endometriosis and menstrual cycles. As these topics become more seen, products and tools in the tech world will be able to spread through the market with ease.

 

 

Current Top Apps For Women’s Health

 

There are many apps to watch within the women’s health space, however, these two are reaching millions of people globally:

 

Flo

 

 

The most-downloaded tracking app globally. Focusing on menstrual cycles, fertility windows and even pregnancy tracking. Through tracking, Flo aims to give women the knowledge required to better understand their body. The app features AI-based fertility forecasts, health snapshots and symptom logs.

 

 

Clue

 

 

Through data-driven tools and the knowledge of reproductive healthcare professionals, Clue is one of the top period trackers available. Described as a FemTech innovative, Clue is breaking down the stigma of menstrual cycles and breaking barriers of inequity. The app aims to educate people of all backgrounds and socioeconomic status’ and is available in 20 different languages.

 

More Innovative Women’s Health Apps in the Market

 

The market is not just limited to cycle tracking applications and instead are focusing on menopause, PCOS and much more:

 

Balance

 

 

Balance is an app from a UK company that boasts the largest menopause library in the world and has a vision to educate and promote menopause knowledge that is accessible by everyone. Led by Dr Louise Newson, a GP and Menopause Specialist, Balance shares un-biased and factual information through their platform. This app is helping people feel empowered to seek the right treatment specifically for their bodies.

 

 

Endo45

 

 

 

Originating in New Zealand, this app is paving the pay for women suffering from Endometriosis. It allows users to not only track their symptoms and menstrual cycle, but allows women to manage their symptoms via a non-medical route. FERLY. Their app offers personalised action plans, is user-friendly and contains much educational content to help ease suffering from endometriosis, a disease that affects 1 in every 10 women in the UK.

 

 

AskPCOS App

 

 

This is a free app that helps people manage and better understand PCOS, a common disorder that affects 1 in every 10 women in the UK. AskPCOS gives users a plethora of information that is evidence-based through articles and a forum. The app is crafted by Monash University and shares practical tips on managing symptoms of PCOS.

 

 

Ferly

 

 

Ferly is an app that was created for women coping with performance anxiety, pain or trauma from intercourse by delivering audio-based lessons in an intimate, on-demand format. The aim of this company is to give people their confidence back and understand their bodies better through a range of techniques, including ‘mindfulness-based cognitive therapy’. Their team is comprised of experts including therapists, doctors and researchers.