2. Previsico

Company: Previsico

Founder: Dr Avi Baruch

Website: https://previsico.com/


About Previsico

Our story began in 2001 when Previsico Co-founder Prof. Yu pioneered a 2D flood modelling software which has become a widely used and cited software by academics and practitioners. In 2014, following devastating floods in Somerset, the Cabinet Office approached Loughborough University to help develop the next generation of flood forecasting technology.

The challenge with existing forecasting technologies is that because every storm is different, hourly changes in weather patterns can cause floods which are not detected using traditional forecasting approaches. Through a series of research projects at Loughborough University, a cutting-edge flood forecasting technology was developed to solve this.

This models flooding in real-time using a combination of rainfall nowcasts and forecasts to deliver continuously updated warnings. In 2019, Prof. Yu and Dr Avi Baruch co-founded Previsico as a spin-out from Loughborough University to achieve our mission of preventing avoidable flood impacts globally. With funding from Innovate UK, and Advantage Business Angels, Foresight Group we have rapidly grown to become a global provider of cutting-edge forecasting servicing helping insurers, businesses, governments and humanitarian organisations mitigate flood impacts.

We are a passionate and highly skilled team. Our backgrounds cover academia, business development, flood modelling, programming, GIS analysis, user experience and product development.

Our products and services include:

  • Receive email warnings when flooding is forecasted at your location, up to 48 hours in advance. This warning will allow you to take action to minimise flood impacts. Warnings include forecasted depth, time and duration of flooding.
  • The Flood Dashboard displays our unique nowcasts and forecasts in an easy-to-view format, accessed from anywhere via your web browser. Our Flood Dashboard enables you to visualise how a flood situation evolves hourly across a 48-hour period. Government warnings for main river and coastal flooding are presented alongside Previsico’s forecasted outputs for surface water and ordinary watercourse flooding, providing users a holistic overview of multiple flood perils to support event response coordination. This platform provides you with the tools you need to prepare and respond to a flood event.
  • To enhance our flood resilience solutions, Previsico’s depth sensor solutions utilise connected devices that provide high-confidence data on the timing and nature of flood events. Devices are set to generate warnings when flood water reaches pre-set thresholds that are agreed between you and our experts, ensuring devices are correctly configured in-line with your requirements.  Our unique solution provides full diagnostics with each reading, meaning the data can be verified in near-real-time. This removes the uncertainty that exists around depth measurement reliability and ensures full confidence in the data.


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