Dr. Elina Naydenova – CEO and Co-Founder of Feebris


Website: http://feebris.com




“For me, the 8th of March represents three things…”

First: I grew up in a country, Bulgaria, where the day was synonymous with mother’s day. So even today, the day for me is a celebration of my mum. Like many other mums from her generation, she put her dreams and hopes for equal opportunities in me, and any possibilities I get to realise on my journey are merely possible because of her sacrifices.”

Second: the day is a reminder of the unfinished business of enshrining true equality in our societies around the world. Sadly, the pandemic has revealed and exacerbated some of the worst inequalities our societies are riddled with. From the disproportionate effects of COVID-19 on the BAME community in the UK, to women being the bearers of rising unemployment globally – women made up 39% of the workforce globally but experienced 54% of the job losses (McKinsey & Company).”

Third: nevertheless, the day brings me hope. This year, UN’s theme for International Women’s Day is “Women in leadership: Achieving an equal future in a COVID-19 world” and recognising the impact women have had in the fight against COVID-19. I hope the pandemic proves to be an accelerant for a different type of leadership – rooted in purpose, empathy and inclusion. The 8th of March is an opportunity for all of us to come together in hope for a shared future of more solidarity and healing.”