The traditional utilities model, a rigid, centralised system delivering energy through decades-old infrastructure is facing a profound disruption. According to tech entrepreneur and energy innovator Abe Issa, the future of energy isn’t about simply switching from coal to solar. It’s about rethinking how energy itself is delivered, managed, and paid for.
At the heart of this transformation is Energy-as-a-Service (EaaS), a fast-growing model where consumers purchase customised energy solutions through flexible contracts rather than owning infrastructure outright. And Issa, known for his vision at the intersection of technology and sustainability, is among the early advocates who believe EaaS could redefine the utilities industry for good.
A Paradigm Shift in Energy Consumption
“In the same way software moved from CDs to subscription models like SaaS, energy is now shifting from ownership to service,” Issa explains. “It’s not just about where your energy comes from anymore, it’s about how easily and intelligently you access it.”
Under the EaaS model, businesses and homeowners can bundle energy generation (like solar panels), storage (like battery systems) and management (like smart energy software) into a single, subscription-style service. Instead of investing heavily upfront, customers pay a monthly fee for a tailored, turnkey solution that evolves with their needs.
This model not only removes financial barriers to renewable adoption but also introduces an unprecedented level of flexibility, cost predictability, and customisation; three traits increasingly demanded by modern consumers.
The Rise of Subscription Energy in 2025
In 2025, EaaS is no longer a niche concept. Major corporations, municipalities, and even residential communities are turning to service-based energy models to accelerate their sustainability goals without the capital-intensive burden of building their own systems.
Issa sees parallels to the broader shift toward the “subscription economy” across industries. “Consumers now expect choice, personalisation, and ease,” he says. “Energy should be no different. EaaS empowers people to choose cleaner, smarter energy on their own terms — and it’s happening faster than most traditional utilities are prepared for.”
Companies offering EaaS packages are now bundling solar generation, smart meters, storage solutions, AI-powered optimisation software, and maintenance services into unified monthly plans. Some are even offering performance guarantees, ensuring customers pay only for actual results rather than just raw energy output.
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How EaaS Challenges the Old Guard
The traditional utilities industry, built around centralised grids and regulated pricing structures, is struggling to adapt to this new model. Issa argues that the real disruption isn’t just technological; it’s philosophical.
“For decades, the utility model was based on monopolies and one-size-fits-all delivery,” Issa notes. “EaaS flips that by making energy customer-centric. It gives people the freedom to decide how they produce, store, and use energy and how much they want to pay for it.”
As a result, utilities are being forced to either reinvent themselves as service providers or risk losing relevance to a new generation of agile energy companies that prioritise experience, efficiency, and environmental stewardship.
Abe Issa’s Vision: Empowerment Through Energy Innovation
For Issa, the promise of Energy-as-a-Service goes beyond lower bills or greener grids. It’s about energy empowerment, putting control back into the hands of consumers and businesses.
“EaaS isn’t just a business model,” he says. “It’s a blueprint for a more resilient, democratised energy future. A future where your energy system can be as personalised and dynamic as your smartphone.”
He envisions a landscape where every building; from single-family homes to skyscrapers operates as its own mini-utility, optimised by intelligent software, fueled by renewable sources and financially accessible through subscription models.
In this future, energy isn’t a commodity handed down by monopolies. It’s a customisable service designed to match the unique needs of every user.
And for Abe Issa, that future isn’t decades away. It’s already here and it’s moving fast.
As Energy-as-a-Service reshapes how power is produced, consumed, and valued, leaders like Abe Issa are at the forefront of an energy revolution that promises not just cleaner power, but smarter, more equitable access for all.
In a world increasingly driven by personalisation, flexibility, and sustainability, EaaS may be the biggest energy innovation of the decade and Issa is determined to help build it.