Meet Kim Scotland Owner and Web Designer at Kim Scotland Web Design

Tell us about Kim Scotland Web Design

Kim Scotland Web Design is all about building websites that are not just pretty but are a strategic asset to your business. They should be booking clients while you sleep, automating admin, and usable by every visitor thanks to accessibility-first design.

I work with service-based business owners who are brilliant at what they do, but whose DIY websites aren’t bringing in new client enquiries. With 14+ years experience in the tech industry, I create high-converting, custom sites that take care of the heavy lifting so business owners can stop wasting time on their tech and get back to running their business.

I’m incredibly passionate about accessibility and inclusion. Having felt excluded myself in the corporate tech world, especially after returning from maternity leave, I want to make sure no one else feels shut out online. Every site I design is built to be welcoming and usable for all, because the internet should be for everyone.

How did you come up with the idea for the company?

There wasn’t a single lightbulb moment where I decided, “today’s the day I’m going to start a web design business.” It evolved over the course of 2-3 years. I’d just come back from 10 months of maternity leave, struggling emotionally with leaving my baby at nursery and heading back into a 9-5 software engineering role. To keep my skills sharp, because I’d been out of the game for almost a year, I started a parenting blog.

As I spent time in the blogging community, I noticed just how much other bloggers needed down-to-earth, plain-English tech help. I kept hearing horror stories of people paying for tech help, only to be made to feel stupid when they had questions.

It’s what nudged me into becoming a Tech VA. I recognised that I could use my skillset from my day job and make a difference. And while doing that work, I saw the exact same need on the web design side of things. I had so many conversations with people who had paid for professional websites but weren’t given full control of them once they were built. That didn’t sit right with me. In

my view, once you’ve paid for a website you deserve to take full ownership of it.

Tell us about your core product or service: Bespoke web design

My core service is bespoke web design, and the word bespoke really matters. Every business is different, so every website should be too.

I hate seeing business owners get talked down to by tech professionals, or worse, handed a shiny new website they can’t actually use without paying someone extra every time they want to change a sentence.

That’s not how I work. I believe in building sites that my clients not only love but own.

Post-launch, they’ve got full control, no gatekeeping, no tech snobbery and with resources from me to help them. If they want me to look after the site going forward I can help them with that, but it’s important to me that they have a choice.

On top of that, accessibility is baked in from the start, not slapped on as an afterthought. I design sites that are user-friendly for everyone, which means they don’t just look good, they can be used by a wide range of people.

What most excites you about the tech industry?

For me, it’s the innovation. Tech moves so quickly, and those changes make life easier in lots of different ways. We’re all walking around with what used to be several devices: sat navs, cameras, calculators, music players are all now crammed into a phone that lives in our pocket.

And voice activation means you don’t even need to lift a finger anymore. Just shout across the room and your device does what you need.

That’s the bit that gets me excited: how these leaps in tech don’t just stay in the shiny corporate world but filter down into everyday life and small businesses. The kind of tools that once cost a fortune or needed a whole IT team are now accessible to the solo entrepreneur working from their kitchen table.

What has been the biggest challenge you’ve had to overcome along the way?

Wearing all the hats, hands down. When you start your own business, you’re not just “the web designer.” You’re also the marketer, the bookkeeper, the customer service rep, the tech support hotline, and more. Throw in raising a young family to the mix, and some days I feel like I’m treading water.

The challenge has really been finding the balance: raising a family, running a business, and creating high quality work without burning out. Over time, I’ve learned when to ask for help, when to automate, and when to accept that “good enough” really can be good enough.

What is your number one piece of advice to aspiring entrepreneurs?

Temper your expectations. Despite what some business coaches on Instagram might have you believe, there’s no magic formula to six figures in six weeks. What you don’t see behind the ‘overnight success’ are the years of hard graft, late nights, and cups of coffee that fuel real progress.

Building a business takes time, patience, and a lot of hard work. It’s about doing the hard things even when you don’t feel like it, and keeping going long after the initial novelty has worn off.
But it makes the little wins feel so much sweeter. Your first sale, first hire, replacing your corporate salary. Keep going, keep learning, and you’ll get there.

What can we hope to see from Kim Scotland Web Design in the future?

One thing I’m very aware of is that bespoke website builds can feel out of reach for a lot of entrepreneurs who are just starting out. Budgets are tight in the early days, and the last thing I want is for people to feel like a professional, accessible website is out of reach.

So I’m working on creating lower-cost offers: things like website templates, workshops, and resources that make good design and plain-English tech support more affordable and accessible. It means people can get their online home looking professional and working properly, even if they’re not ready to invest in a full custom build yet.