24. Shoptrue – Romney Evans

Company: Shoptrue

Founder: Romney Evans

Website: https://shoptrue.com/

Business: Shoptrue is a fashion discovery company, the only constantly learning fashion marketplace that combines AI-driven personal recommendations with taste-driven shopping.


About Shoptrue and Romney Evans

Shoptrue gives every shopper a one-stop personal shop™, curated for them and by them. It’s a singular destination where shoppers can explore thousands of leading brands curated to each shopper’s unique style, brands, fit, and size; get taste-driven style inspiration from stylists, tastemakers, and peers.

Websites such as Amazon rank each item based on a strong sales history. Shoptrue, however, uses its AI to continually improve product recommendation in a way that is uniquely tailored to each customer’s purchase behaviour and engagement.




Each user gets their own “One Stop Personal Shop” where they get fashion suggestions based on their own unique preferences. If any recommended items are not to a user’s taste, they can eliminate them to improve the AI’s understanding of their tastes. If they like the items, however, they can purchase them directly through Shoptrue’s unified checkout process.

Ultimately users can build and share their shops (collections) reflective of their personal style POV. It has developed powerful insights and unique capabilities to help match people to relevant brands and styles and change how the world buys and sells clothes.

Shoptrue users can then choose from items from over 2,000 merchants including Alexander Wang, Christian Louboutin, Gucci, Dolce & Gabbana, Kohls, Nordstrom Rack, H&M, and Forever 21.