Company: Plan Your Baby
Co-founder & CEO: Marija Skujina
Website: https://planyourbaby.co.uk/
About Plan Your Baby
Plan Your Baby is the first telehealth fertility and pregnancy clinic in the UK built around access, clarity, and continuity of care. It supports patients from diagnostics, preconception, non-invasive fertility treatments and IVF through to 12 weeks of confirmed pregnancy, combining online consultations with a nationwide network of 450+ partner clinics for diagnostics and procedures.
Plan Your Baby is regulated and operates under a satellite clinic licence with HFEA partner clinics. The telehealth model is central to how care is delivered, making fertility treatment more accessible and allowing patients to fit care around daily life. Patients are assigned one dedicated doctor from their first call, can reach the clinic seven days a week, and receive same day results for most tests with all routine monitoring done locally. Egg collection and embryo transfer take place at licensed partner clinics in London.
The clinic was built to address the two major problems in reproductive treatment Marija kept seeing in her fertility nurse practice: patients felt lost and unsupported during treatment, and high-quality fertility care was only accessible in big cities. Plan Your Baby is designed to fix both, offering care that is accessible, affordable and personal, without compromising medical standards.
The company, incorporated in 2021, has supported over 20,000 patient touchpoints across consultations, diagnostics and monitoring, and closed its latest seed funding round in April 2026.
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