Company: Luna PR
Founder and CEO: Nikita Sachdev
Website: https://www.lunapr.com/
About Luna PR
Luna PR was founded in 2017 by Nikita Sachdev after she recognized a gap in the market for companies operating in emerging tech and Web3. At the time, blockchain was still a niche industry, and many businesses were struggling to communicate their vision, products, and long-term value to investors, media, and mainstream audiences.
What began as a boutique agency focused on blockchain, has grown into a global communications firm working across Web3, AI, fintech, capital markets, and emerging technology. Today, Luna PR has supported more than 750 companies worldwide, and operates with a team of over 85 professionals across multiple regions.
The journey did not start without challenges. Luna PR was built during a period when Web3 was misunderstood, market conditions changed rapidly, and the industry experienced multiple cycles of growth and uncertainty. As a fully bootstrapped business, the company expanded internationally without outside funding, adapting alongside the industries it serves, while continuing to build long-term relationships with clients and partners.
Nikitas path was unconventional. Coming from a background outside of technology, she entered the industry determined to learn, build credibility, and create opportunities in a sector where few women held leadership positions at the time.
Luna PR has become an active participant in the growth of the Middle East’s technology ecosystem. The company worked with founders, startups, investors, institutions, public companies, and government stakeholders, helping bring international attention to innovation taking place across the region. Beyond client work, Luna PR has launched events such as Crypto Polo Cup and DAT Summit, creating opportunities for meaningful conversations between entrepreneurs, investors, policymakers, and industry leaders.
Today, Luna PR supports founders and institutions across the MENA region, helping them build credibility and visibility, while contributing to the Middle East’s growing reputation as a global hub for tech and innovation.
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