Akeneo, the Product Experience (PX) company, today announced its Summer Release, introducing Agentic Ziggy, a new agentic UI layer embedded directly in the Akeneo Product Cloud. Named for Akeneo’s hydra mascot, Agentic Ziggy enables users to manage fleets of agents that enrich, govern and orchestrate product data on their behalf at the speed and scale required to be ready for agentic commerce.
As Agentic Discovery augments and replaces traditional browse and search algorithms, product data is becoming the primary asset brands, manufacturers, distributors and retailers can use to ensure they remain visible and relevant to shoppers’ interests.
Product data teams have already struggled with scale as businesses become more complex, omnichannel and global. Dealing with agentic discovery complexity and speed only exacerbates this scaling challenge.
Agentic Ziggy is an orchestration AI built to help product data teams scale with their business while optimising their product data so it drives true, measurable business performance. Agentic Ziggy governs and coordinates a fleet of specialised AI agents that act as experts and executors across the entire product data life cycle; from data modelling to schema mapping and data enrichment, product data teams can now deploy this virtual agentic workforce to collaborate with them and augment their work.
Whether it is a merchandiser leveraging an enrichment agent to instantly transform product visuals across channel variants in seconds, a syndication manager using a channel agent to see complex retailer errors automatically simplified into actionable guidance, or a catalogue team deploying a data quality agent to run continuous completeness checks across millions of SKUs, Agentic Ziggy helps transform operational complexities into coordinated actions.
With this agentic workforce able to manage product information at scale, Agentic Ziggy eliminates the traditional trade-off between speed and data integrity. This milestone marks the culmination of the first phase of a broader, multiyear investment in agentic operations and the future of the Akeneo Product Cloud.
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As product operations become increasingly intelligent and automated, the role of teams evolves as well. Agentic Ziggy helps employees spend less time managing repetitive operational processes and more time guiding outcomes, optimising product experiences and focusing on the strategic decisions that drive business growth.
“Agentic Ziggy has been extremely helpful in making enrichment status and product information easier to understand and act on. It helps us move beyond completeness alone by surfacing section-level readiness, finding the right information much faster than manual filtering and supporting complex updates that would otherwise require several rounds of extraction, review and upload preparation. As these capabilities become more action-oriented, clear previews and explicit confirmation steps will be key to building trust,” said Tiaan Heystek, Product Data Strategy Manager at Elemis.
PXM systems have long helped organisations centralise and govern product information. But as catalogues grow in complexity and speed with the agentic commerce wave, visibility into problems is no longer enough. Agentic Ziggy closes that gap: AI agents coordinate operational workflows across the product data lifecycle while humans retain full governance and control over decisions and strategy.
“Product data teams have spent years keeping pace with growing catalogue complexity. As AI accelerates the speed and scale of commerce, that challenge only intensifies,” said Romain Fouache, CEO of Akeneo. “Agentic Ziggy combines 15 years of product data expertise with AI-assisted execution to help organisations scale product operations, respond faster to change, and unlock greater business value from their product data, all while maintaining the governance and trust enterprises expect.”
