Amazon Embraces Passkeys for A Simpler, Safer Way to Shop

Amazon is stepping into a new era of security with the introduction of passkeys, aiming to simplify shopping online and become safer for everyone.

This change comes at a time when people around the globe are expressing frustration over complex password requirements and growing fears over data breaches. Passkeys offer a solution, allowing users to log in with something they know, like a PIN, or something they are, like a fingerprint or face scan.

Getting started with passkeys on Amazon is straightforward. Users can initiate this feature through the “Login and Security” part of their account settings on Amazon’s website. Yet, the initial reception hasn’t been completely smooth. Vincent Delitz from Corbado pointed out that the feature doesn’t extend to Amazon’s own mobile apps, which means a full transition away from passwords is not quite complete.

Also, despite the enhanced security of using passkeys, those with two-factor authentication activated will find themselves doing an extra step. They’ll receive a one-time code after signing in with a passkey, which seems unnecessary and has left some users scratching their heads.

The Safety Promise of Passkeys

Passkeys have been praised for being safer than traditional passwords. They’re practically impossible to guess, and because they rely on biometrics or devices that people usually keep close, they put a significant barrier between cybercriminals and user accounts. Companies like Apple, Google, and now Amazon are actively promoting passkeys as a secure alternative, addressing common problems like hacking and identity theft.

Global Adoption Makes Strides

The world is witnessing more companies adopting passkey technology. Just a week ago, WhatsApp made headlines by announcing its support for passkeys, joining the ranks of PayPal, Nintendo, and TikTok. Each of these platforms recognizes that moving away from traditional passwords can make online spaces more user-friendly and secure. This trend reflects a broader preference for biometric-based security measures and pin codes, familiar to users through their smartphones and tablets.

Concerns Over Biometric Data

With the adoption of biometric data like fingerprints or facial recognition comes a new set of concerns. One primary worry is the misuse of this sensitive information. For instance, the recent trouble faced by 23andMe customers exposed the risks associated with biometric data falling into the wrong hands. This incident has prompted calls for companies to adopt stricter data protection measures.

In this changing security environment, Amazon didn’t make a big show of introducing passkeys. The feature appeared almost silently, noticeable only to those paying close attention. People from different areas, such as the U.S., U.K., France, and Germany, now have the option to activate passkeys on their accounts. Adam Montgomery, a representative from Amazon, didn’t share much but did confirm that this new feature marks the beginning of more secure account access options for customers.

A Passwordless Era Not So Soon

While passkeys represent a step towards a world where remembering complicated passwords is history, that world isn’t here just yet. Amazon itself admits that traditional passwords aren’t going away anytime soon. Passkeys are an alternative, but they currently exist alongside the password-based security measures that people have been using for years.

The Silent Evolution Continues

Amazon’s adoption of passkeys is part of a quieter evolution towards more secure online interactions. As companies worldwide acknowledge the limitations and frustrations associated with traditional passwords, passkeys are standing out as a practical alternative. With each new announcement from platforms like WhatsApp, Google, and now Amazon, it becomes clear that the convenience and security of passkeys are winning the trust of the digital community. As this trust grows, so does the expectation for a simpler, safer internet experience for everyone.