Fuzzball, the UK’s highest protein cat food brand, is celebrating continued growth as thousands more furry customers join its subscription for nutritionally complete, high-protein meals delivered straight to their owners doors.
The company was born when one of its co-founders, a confused new cat parent, realised most cat foods were unhealthy, packed with low value ingredients and offered little nutritional benefit. He roped in his friends to help make something better. Working with leading feline nutritionists and veterinary experts, they developed recipes with the highest possible protein and meat content, alongside an algorithm that builds personalised feeding plans for cats.
“When looking into what to feed our new cat, all the food options were confusing and unclear,” says Eli. “We knew cats were obligate carnivores, yet everything we found had a low meat content, no transparency and an unappealing sludgy look. So we set out to create a brand that provides high protein, high meat content food and gives cat parents clarity on what to feed their pets to keep them happy and healthy.”
However, Fuzzball was never just about charts and algorithms. It was about real cats: messy, fuzzy, ridiculous little creatures who rule our homes and steal our hearts. The brand had to feel like them: fun, demanding and chaotic.
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“We wanted to make people laugh, but we were serious about quality. Our food had to be the best, our cats deserve it.”
In late 2023, Fuzzball officially launched with a simple mission to provide cat parents with delicious, healthy, high protein and nutritionally complete food for their feline companions.
Over the past 18 months, this group of friends has grown the business by 1,200 percent, with sales increasing by over 300 percent in just the past two months. This momentum helped Fuzzball beat thousands of other businesses to win one of the largest prizes in e‑commerce history, claiming the Challenger title in the Tomorrow Brand Challenge, created by Recharge, the world’s largest subscription and retention management platform.
This victory will drive Fuzzball’s mission forward, empowering thousands more cat parents to feed their furry friends the high protein diet they were built for, supporting long term health with benefits like stronger muscles and joints, better digestion, improved immunity from bioavailable vitamins and essential taurine for overall wellbeing.
The team believes this recognition will open the door to new partnerships, help educate more cat parents about the benefits of a protein-rich diet, and challenge outdated industry standards that put profits over pets.
For cat parents, Fuzzball also means no more last minute food runs or second guessing what is in the bowl. With a fully flexible subscription that can be rescheduled, skipped or cancelled at any time, along with carbon neutral delivery and fully recyclable packaging, cat pawrents can now feed with confidence knowing their cats are getting exactly what they need to thrive.
See for yourself why over 10,000 cat parents love Fuzzball by ordering one of their £8.50 trial boxes, with over 20 available products Fuzzball truly has something for everyone.
