Startup Of The Week: Fuzzball

  • Fuzzball is a meal subscription platform for cats, offering high-quality, high-protein ingredients without any salts, grains, and harmful fillers
  • Fuzzball combined the user-friendly interface of Shopify for e-commerce with the flexibility and robust content management of WordPress
  • Fuzzball uses a proprietary onboarding algorithm to accurately assess the right type and amount of food for each unique feline
  • Trial packs cost £9.99


What is Fuzzball?

Fuzzball was inspired by the founder’s dislike of supermarket cat food, which contains salts, grains, and harmful fillers. Fuzzball is an all-in-one meal subscription tailed to your cat and their lifestyle. 100% real ingredients, delivered monthly, all in the portions perfect for your cat.


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Is there a market for fuzzball in the pet food sector?

The global pet food market size was valued at USD 94.76 billion in 2021, making it a massive industry full of big businesses.

However, many of the big players in the space cut costs by selling pet food that is full of fillers, making it hard for consumers to know if their pets are getting the nutritional value they need from food.

Many pet owners have looked for well priced and convenient alternatives, making fuzzball a great choice!


With no added salt or fillers, fuzzball has a range of food for your feline:

Dry Food

  • Turkey and Chicken for Outdoor cats
  • Chicken and Salmon with sweet Potato for Kittens
  • Chicken, Tuna and Salmon for Indoor Cats

Wet Food

  • Chicken
  • Chicken & Duck
  • Tuna
  • Tuna & Salmon
  • Chicken & Duck

Freeze Dried Treats

  • Salmon
  • Chicken