Crowdfunding Launched to Drive Global Mental Health Market

Cognomie launches crowdfund to power global growth HRtech start-up set to lead coaching for Mental Fitness market.


£700,000 + Crowdfunding Campaign

HRtech start-up Cognomie has launched a £700, 000 crowdfunding campaign to drive the company’s next phase of rapid growth into the global wellbeing market, estimated at over $120bn. Cognomie expect to go into overfunding quickly.

On a mission to deliver Mental Fitness for everyone, Cognomie’s tech-enabled subscription coaching platform has fast become a key resource in preventing a predicted mental health pandemic. A major fall-out of Covid-19, one in four (26%) adults and over one in six (18%) young people experienced mental distress for the first time during the pandemic and experts predict this to snowball in the next 24 months.

Cognomie was founded in 2019 by John Young, CEO, Kate Hesk, CPO and Tim Kneen, CCO. Its crowdfund launches on Crowdcube on 16th November.


Human Coaching Conversations at Scale

Cognomie has created a space in the workplace Mental Fitness market through a unique model of high-quality human coaching conversations, enabled by its tech platform that facilitates proactive and positive coaching conversations across all business sectors. Cognomie’s proprietary technology platform supports the delivery of coaching at scale, automating key processes and, through a matching algorithm, ensures  the right human connections between  its clients and  community.


Cognomie sessions are designed to be delivered at scale, through a diverse global community of 350+ coaches, therapists and counsellors. Clients are matched with the coach best suited to individual needs ensuring a deeply personal coaching experience. This enables employees to become more aware, insightful and develop a sustained personal understanding to proactively support their Mental Fitness – both in work and home environments.


Personalising Mental Fitness Through Rich Data

Working with clients such as Deloitte, Ford, LVMH, Kraft Heinz and the NHS, Cognomie’s tech platform delivers data-driven insights and benchmarking, enabling organisations to take a holistic view of mental wellbeing strategies while providing individual Mental Fitness journeys for individuals and their teams, and developing individual performance and improving organisational effectiveness.


The next phase of funding will be invested into expanding global sales for Cognomie. Together with increasing its corporate client base, the offer will extend to support employees’ families. Direct-to-consumer and corporate subscriptions are a key growth focus, as well as developing its public sector expertise.  The crowdfund will also support expansion of Cognomie’s coaching community, globally, and further investment in the use of artifical intelligence to support our clients in developing and tracking their own Mental Fitness.


Kate Hesk, Chief People Officer at Cognomie, says. “Mental Fitness is an essential movement for the moment the world finds itself in today. Cognomie is about Mental Fitness for everyone, whoever and wherever they are. Which is why we designed a model rooted in human coaching connections, at scale. And, by enabling this through tech, we can help even more people build the fullfilling, healthy working and personal lives we all want.”


The Future of Mental Fitness

Cognomie is deeply committed to developing support for young people: at the grass roots of global Mental Fitness, Kate and the team believe that this focus is pivotal to turning the tide on mental health-related illness. Investment in its young people and family offer is a major pillar for Cognomie’s crowdfund, with pilots already underway with St. Andrews University.


Kate adds, “We see developing our support for young people as the ultimate expression of our purpose. With one in six 16-18 year olds experiencing a probable mental health disorder, developing Mental Fitness offers an empowering safe and personal approach. This collective call to action is a huge driver for this crowdfund, as we bring our community into a shared mission towards global Mental Fitness.”


Matt Cooper, Crowdcube’s Chief Commercial Officer, adds, “”Witnessing the huge growth in retail investor appetite for impact and sustainability-focused investments is a clear indication that consumers care deeply about brands and businesses doing good. Events of the last two years have shown us that the Mental Fitness emergency is in touching distance and we are excited to be working with Cognomie on their mission to accelerate change in this area.”