Ennoventure, a leader in AI-driven brand protection, has raised $8.9 million in a Series A funding round, led by Tanglin Venture Partners. This fresh capital is set to propel the company’s global expansion and strengthen its tech platform, positioning Ennoventure at the forefront of anti-counterfeiting solutions across industries, from FMCG to automotive.
The funding round includes participation from existing investors like Fenice Investment Group and SAFE investors, demonstrating continued confidence in Ennoventure’s technology and market approach. The company’s solution leverages AI and cryptography to deliver a non-intrusive digital signature for product packaging, allowing brands to authenticate and secure goods without changes to existing processes.
“In a market saturated with counterfeit products, our technology offers brands a crucial layer of security,” said Ahmad Chatila, Chairman of Ennoventure. “This investment will accelerate our growth trajectory and help meet the increasing demand for advanced anti-counterfeit solutions.”
Leveraging AI to Combat Counterfeiting
Counterfeit goods cost the global economy hundreds of billions each year, with rising demand for affordable alternatives often exploited by counterfeiters. Ennoventure’s approach leverages AI-driven invisible signatures to create an extra layer of authentication directly on product packaging. The process is seamless, requiring no additional capital investment from manufacturers –, feature that’s been key to the technology’s adoption.
Padmakumar Nair, CEO and co-founder of Ennoventure, underscores this operational flexibility: “Our AI-powered, process-agnostic technology integrates with a brand’s existing supply chain, making it scalable across a range of industries. With this funding, we’re poised to expand into new markets and continue advancing our platform’s capabilities.”
The potential for Ennoventure’s technology has been particularly strong in markets where supply chain complexity increases the risk of counterfeiting, including the U.S., UAE, and India. By embedding cryptographic “signatures” on each product, Ennoventure’s platform helps brands verify authenticity in real-time, a crucial advantage in high-risk sectors like automotive and consumer goods.
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A Growing Market for Invisible Authentication
According to a report, published by Allied Market Research, titled, “Anti-counterfeit Packaging Market By Technology and Application: Global Opportunity Analysis and Industry Forecast, 2022–2031,” the global anti-counterfeit packaging market was valued at $62,529.2 million in 2020, and is projected to reach $116,299.9 million by 2031, registering a CAGR of 5.5% from 2022 to 2031.
The market is driven by demand for advanced technologies that can secure product authenticity. With high-profile support from investors like Tanglin Venture Partners, Ennoventure aims to build on this momentum. “Our investment in Ennoventure reflects our belief in the need for scalable, efficient solutions in anti-counterfeiting, especially in regions vulnerable to IP theft and counterfeiting,” noted Sankalp Gupta, Partner at Tanglin.
Notably, Ennoventure’s model doesn’t require costly changes to packaging processes, a frequent hurdle in implementing brand protection technologies.
Instead, the technology adapts seamlessly, adding an invisible digital marker to existing labels and packaging.
The Future of Brand Protection With AI
With the new capital, Ennoventure is set to double down on R&D and scale its global operations, enhancing its offerings for industries most impacted by counterfeit products. As the company continues to expand its footprint, it aims to solidify its position as a global leader in the brand protection market.
“Securing this investment allows us to accelerate our mission to provide a reliable and cost-effective solution for brands facing the constant threat of counterfeiting,” Nair concluded. “The market is changing fast, and we’re excited to lead the charge in AI-powered brand protection.”
