French Startup Fleet Accelerates International Expansion

Fleet, the all-in-one work equipment solution, is accelerating its expansion in Europe. Currently present in France and Spain, the start-up launched in Germany a few weeks ago and is now looking to capitalise on entering the UK market.

Fleet’s solution helps start-ups and SMEs to effortlessly acquire and manage all their work equipment: computers, furniture, accessories and phone booths. Fleet provides a complete solution for leasing, IT management, support and renewal. Their offering is a monthly subscription that includes: equipment, unlimited warranty, B2B premium support and a mobile device management (MDM) platform to give companies full control and security over their devices.

The French company aims to revolutionise the way companies manage their equipment, making it faster, safer and more simple than ever. Fleet targets start-ups and SMEs ranging in size, typically from 5 to 500 employees. Its all-inclusive subscription is particularly attractive to scaling companies, which often have little resources dedicated to IT.

Their unique model has enabled Fleet to be completely bootstrapped since launching in France, servicing some prestigious customers such as Sumup, Personio, Pliant, BCG, Flink and Hive.


Fleet’s Success In France and Spain


Over the past four years, Fleet has conquered the startup and SME environment in France and Spain, generating over 10 million euros in revenue last year.

Although Fleet operates all over Europe now, establishing itself in Spain was key in supporting Fleet’s overall footprint and allowed them to reach many more local businesses beyond those who may be looking to settle in France. Entering the Spanish market boosted Fleet over their impressive milestone of 1000 customers, generating 2 millions of revenue on this market the 2nd year.

Building on this positive momentum, Fleet has decided to export to other neighbouring countries with similar needs. In September, Fleet opened its doors to the German market and is now expanding its activities to the UK.


UK and German Market Opportunities


The German market leads the way in Device-as-a-Service adoption in Europe. With no less than 2.6 million SMEs in the country, the huge market potential has resulted in a growing number of German customers in the first few weeks.

This October, Fleet is opening a new office in London, where the market potential is even greater than in Germany. The UK government estimates that by the end of 2023 there will be no fewer than 5.58 million SMEs, accounting for around 61% of employment and 52% of turnover in the UK private sector.

Brexit has made it more difficult to trade with Europe, which in turn has made it more difficult to acquire and supply equipment. The opening of Fleet UK will allow UK-based SMEs to benefit from the same service as their overseas subsidiaries without any legal complications.

Alexandre Berriche, Co-Founder and CEO of Fleet, who is also a well-established Business Angel across Europe, said: “Fleet wants to establish itself as the leading workplace equipment operating system in Europe and the UK for small and medium-sized enterprises (SMEs) and startups. Fleet’s international expansion will greatly enhance its efforts to achieve this goal”.

Fleet is already looking at expanding in other countries in Europe such as Italy, Portugal and Netherlands in 2024.


About Fleet


Fleet is a leading French work equipment provider known for its holistic approach to Device-as-a-Service (DaaS). Committed to streamlining the entire lifecycle of work equipment, Fleet stands out for its all-in-one offering tailored to the specific needs of start-ups and SMEs with typically 5 to 500 employees.

Headquartered in France, the company entered Spain in 2022, and now Germany and the UK in 2023. Fleet enables companies to lease IT equipment such as computers, phones, tablets, accessories and office furniture in a cost-effective and transparent way. The service goes beyond the mere provision of equipment and offers holistic services such as management, maintenance, replacement, repair, insurance, user management and mobile device management (MDM). Fleet aims to become the leading provider of Device-as-a-Service (DaaS) for SMEs and start-ups in Europe, helping businesses to operate more efficiently and reduce costs.