Gmail introduced a blue checkmark to help users recognise verified accounts. Using Brand Indicator for Message Identification, abbreviated as BIMI, which is a tool that shows the brand’s logo next to the sender’s name in emails, to show that the email is legit and from an official source.
Before, this was only available on the web app, but now, its available to Android and iOS as apps. This checkmark can be seen next to the sender’s name and email date when opening the message to quickly confirm if the sender is verified.
What Does This Update Bring To Gmail’s Mobile App?
This is a way to improve email security for people on the go- mobile phones are now where most emails accessed, so this checkmark makes it easier to spot spam accounts without going out the way to figure it out. It’s one thing to check the inbox on a big screen, but on a smaller device, every visual aid counts.
With Apple and Yahoo already supporting BIMI, the move by Gmail expands this feature across major platforms. This consistency helps users trust what they see, no matter which inbox they’re using. The introduction of the checkmark on mobile platforms means Gmail is making it clear that security shouldn’t take a backseat on handheld devices.
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How Do VMC And CMC Differ For Businesses?
Gmail’s BIMI system has two options for businesses that want their logos displayed in emails: VMC (Verified Mark Certificate) and CMC (Common Mark Certificate). A VMC is for businesses with a registered trademark and includes both the brand’s logo and a blue checkmark. This confirms the brand has passed Google’s verification process, providing extra trust.
On the other hand, businesses that don’t have a registered trademark can use a CMC. This certificate allows brands to display their logo without the checkmark. This option is useful for smaller companies or those in the early stages of building their brand. However, without the blue checkmark, the email might not appear as fully verified to users.
For businesses, using BIMI has a few advantages. Inboxes are crowded with marketing emails, newsletters, and offers, so standing out can be tough. Having a brand logo, and for those with a VMC, a blue checkmark, makes it easier for emails to catch the eye of recipients. This can lead to higher open rates and better engagement with customers.
How Does Gmail’s Checkmark Compare To Social Media Badges?
The idea behind Gmail’s checkmark is similar to the verification badges seen on social media. Instagram, Twitter, and Facebook all use badges to show which accounts are real. On Gmail, this blue checkmark does the same thing, but for emails. It’s a sign that the email comes from a legitimate source, and it works in much the same way as it does on social platforms.
Both systems make it easier to identify who’s real and who’s not. In the world of social media, a badge means the person or company is authentic. On Gmail, the checkmark tells users that the brand has been verified, offering that same sense of security in a different context. This trend towards clear visual verification is becoming a standard as users demand more transparency and safety online.
