Increasing Parental Concern About Children’s Data

Parental concern mounts over tech companies’ access to their children’s personal data, especially with increased screen time.


Majority of Parents Fear that Tech Companies Have Too Much Access

According to a new survey from Age Check Certification Scheme (ACCS), 56% of parents with children under the age of 16 are concerned that tech companies have access to too much of their children’s personal data.

Research commissioned by ACCS, to reveal who parents feel have the responsibility of safeguarding children’s data rights, found that 43% of parents do not believe the websites, apps and online services used by their children are safe. Furthermore, 56% are worried about the amount of time their child spends online, a statistic only heightened by the Coronavirus pandemic, with 72% admitting that recent lockdowns have led to a surge in their child’s screen time.


Age Appropriate Design Code

The Age Appropriate Design Code, which sets out 15 standards that must be met by providers of online services likely to be accessed by children, puts a formal spotlight on how critical it is to protect children’s online privacy. The code comes into force on 2nd September 2021, meaning businesses have less than 6 months left to comply. Analysis by the ICO (Information Commissioner’s Office) shows that although the majority of businesses are aware of the code, many are still in the preparation stages, resulting in the ICO urging organisations to take action now.


Tony Allen, founder and CEO of ACCS, comments:Protecting children in a digitally-driven world is absolutely essential, yet a considerable number of parents still don’t feel their children and their data are safe online. It’s no secret that online environments can be dangerous, with children’s privacy amongst one of the biggest concerns in these spaces, so the code is a real step in the right direction.

“Our survey, combined with the ICO’s recent analysis, solidifies the fact that while businesses understand the code there’s still a significant level of work for tech companies, whose content may be accessed by children, to do over the next six months to ensure they’re compliant.”

How the ACCS Works

ACCS tests that age-check systems work, ensuring that robust age-check procedures are followed by providers of age-restricted goods, content and services. In the coming months, the business has plans to launch an Age Appropriate Design Code Certification Scheme to help tech companies comply with the code before the September deadline.

The Age Appropriate Design Code is a new set of standards from the UK Government designed to explain how the General Data Protection Regulation applies in the context of children using digital services. The standards laid out in the code seek to ensure that children have the best possible access to online services, whilst minimising data collection and use. The new code applies to all digital services used by children including websites, apps, online games and connected toys.

Tony concludes: “There are various different measures businesses can take to ensure they’re compliant in the next few months and, to support them in the process, we will be launching a scheme this summer to help them get certified prior to the deadline.”