Startup Of The Week: Distil ai

  • Distil is an AI-led customer data platform that helps businesses of any size combine and enrich their data in order to execute more informed business strategies.
  • Founded in 2018 by expert data scientist Gerry McNicol, Distil just closed a second round of funding for £1.1m to continue the evolution of the platform and bring the service to customer-facing businesses globally.

  • Distil was designed to transform data from an expensive, time-consuming challenge into the powerful commercial engine of a business.



What is Distil ai?


Distil is the way to make the most of your data. From knowing your customers to being in control of your marketing data, from understanding your product performance to analysing your sales forecasts – all unlocked through data. From insights to actions. With Distil, data will inform and power every commercial decision you make.

We start by using sophisticated AI to bring all your data together, sort the nuggets from the noise and display everything you need to know in a unique Single Customer View.

But that’s only half the story.

Because as much as we love crunching numbers, our primary focus is always on helping you achieve results. So Distil provides analytics that reveal what’s really hiding in your data, to spark fast, effective decisions. Our platform then connects with your existing systems and channels, helping you grow your customers and business.


“Trustworthy, insightful analytics are crucial for measuring and developing a business. But getting the most out of data can be a complex, expensive and time-consuming process.

“So we’ve done the hard graft for our customers… we’ve packed Distil full of powerful algorithms working away behind the scenes to give businesses of any size the unvarnished truth about their performance.

“And now…  we love seeing our customers succeed by simply being smarter yet and using data in more effective ways.”

– Gerry McNicol, Founder at



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Is there a market for an AI-led customer data platform?


Absolutely! Distil ai was created with the vision that data should be seen and used by everyone in the business. It shouldn’t be the preserve of those with technical expertise. Teams that make decisions based on insights from data are already smarter than their competition.

There are very few, if any, in the marketplace that offer the AI-led approach to customer and revenue data that Distil does while making data accessible to everyone.

It doesn’t matter if you’re a CFO who wants better visibility of margin, a marketer who wants more accurate customer segmentation or a CTO who needs to get data flowing securely between several internal systems – Distil can help you with all of this as much or as little as you need.


Where can you find Distil ai?


Online at where you can book your Data Consultation or download the free Shopify App to get a taste of what Distil can do.


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