New research shows that the subscription service boom is predicted to tip £1bn in market value by 2022, following increased popularity.
Rise in Subscription Services
From groceries to perfume, clothing, contact lenses, beer and even period care, the subscription lifestyle is booming and the pandemic has only increased the number of us opting for the convenience it provides.
As a result, the subscription box sector is on course to reach over £1bn in market value by 2022, a 77% lift in just five years.
An estimated 6.3m of us aged 18 or over are signed up to some form of subscription box service in the UK. The most popular include Amazon Prime, Graze and Nextunlimited although the most popular sectors are food, razors and shaving, perfume and cosmetics and clothing.
This change in consumer behaviour is being driven by the younger generation, with 3.37m 18-34-year-olds signed up to subscriptions compared to just 616,000 over 55s.
Yoppie – Pioneering Menstrual Care
One such subscription service is Yoppie, pioneering the scheduled delivery of eco-friendly personalised menstrual care for the modern-day woman. Yoppie has continued to see demand increase since launching, with an 850% increase in subscribers since the second lockdown, and puts this down to the convenience factor as well as the often superior offering that many subscription services offer above that seen on the high street.
Yoppie has also redefined the subscription box offering with a range of products to cover the entire menstrual cycle, not just focusing on tampons and pads. Launching their own range of PMS supplements has allowed them to expand their customer offering without compromising the benefits of the subscription model, bringing even further convenience to women across the UK.
Positive Environmental Impact
Founder of Yoppie, Daniella Peri, commented:
“The biggest challenge for subscription providers is to remain relevant beyond an initial novelty purchase and these regularly required items allow us to do that, but we believe the sector can do more to evolve and expand beyond a one product solution.
For us, our impact on the environment is as important as the quality and convenience of our product and we believe that this is another area that can help differentiate the subscription sector and increase relevance in today’s world.”
The biggest sustainability win for subscription services is the reduction in waste. Food waste, in particular, can be massively reduced by using a subscription meal service but all subscription services focus on providing the consumer with just what they need.
But it’s not just waste that’s reduced but emissions as well. Research shows that emissions associated with the average supermarket visit were 32.8% higher than the equivalent subscription service.”