The Rise of Kick: A New Competitor Challenges Twitch’s Dominance

The recent exodus of high-profile streamers from Twitch to rival platform Kick has stirred up a storm in the streaming community. With promises of higher revenue cuts and a more relaxed content policy, Kick has managed to attract some of the biggest names in the business.

However, opinions on the new contender remain divided. As Twitch grapples with its own challenges, including protests against stricter advertising rules, the battle for streaming supremacy is heating up.

Twitch’s Struggles

Twitch, owned by Amazon, has faced a series of setbacks in recent times. The platform was forced to abandon plans for stricter advertising rules after several streamers protested and quit. Within 48 hours, the high-profile streamers Amouranth and xQc jumped ship to Kick, making headlines and inspiring others to follow suit. While xQc continues to stream on both platforms, the move has sparked a debate about the future of streaming platforms.

Twitch vs Kick

Upon visiting Kick, which officially launched in January, users will notice striking similarities to Twitch. The platform features a rolling page of livestreams that can be filtered by category or game title. Chat functionality allows fans to interact with both the streamer and each other, with options to subscribe or tip the creator. However, the most significant difference lies in the payment structure.

Currently, Kick offers content creators a 95% revenue share from subscriptions, surpassing Twitch’s 50% and YouTube’s 70%. This financial advantage has been a compelling reason for streamers like Dean (AverageDad) to switch platforms.

The High Stakes and Controversies Surrounding Kick

Apart from the revenue advantage, Kick’s more relaxed content policy has attracted attention. Gambling streams, prominently featured on the platform, have become a topic of discussion. Kick was co-founded by Ed Craven, the billionaire owner of crypto and betting site, which sponsors Alfa Romeo’s F1 team and Everton FC. Some streamers, such as Pokimane, have expressed concerns about Kick’s association with gambling.

Furthermore, reports have emerged about Kick being a toxic environment, particularly for LGBT streamers and people of color, who claim there are limited options for dealing with harassment and abuse.


The Mixed Reception to Kick

While Kick offers financial incentives and a more relaxed content policy, it has faced criticism from various quarters. Streamers like NicScreams have voiced concerns about the platform’s handling of hate speech and harassment, believing Twitch to be more proactive in addressing such issues.

NicScreams highlights the importance of feeling safe on a streaming platform and expresses reservations about Kick’s ability to provide a secure environment for her community. Despite the challenges on Twitch, some streamers, including Nic, feel that the potential risks and issues associated with Kick outweigh its advantages.

The Uncertain Future for Kick

Comparisons have been drawn between Kick and Microsoft’s short-lived streaming platform, Mixer. Although Mixer made headlines by signing popular Fortnite streamer Ninja to a $50 million deal, it shut down just a year later.

While Kick’s recent signings have yet to achieve the same follower numbers they had on Twitch, streamer Dean remains optimistic about Kick’s prospects. He believes that the platform will gain momentum over time, and the addition of more big names will provide opportunities for smaller streamers to thrive.


The battle for streaming supremacy intensifies as Kick challenges Twitch’s dominance. With its attractive revenue share and relaxed content policy, Kick has managed to lure prominent streamers away from its rival.

However, controversies surrounding gambling streams and concerns about the platform’s handling of hate speech have raised doubts about its viability as a streaming alternative. As the streaming landscape evolves, only time will tell whether Kick will succeed in dethroning Twitch as the go-to platform for content creators and viewers alike.

Source: BBC