In an industry projected to attract over $550 million in investment in 2026, and where operational complexity continues to grow, Vidoser brings creator discovery, content approvals and payments into one platform, using AI to automate workflows and support smarter strategic decisions.
As the creator marketing industry continues to grow, managing influencer campaigns is becoming increasingly complex for brands and agencies. Coordinating dozens, sometimes hundreds of creators each year still involves juggling fragmented briefs, approvals scattered across chat conversations and payments tracked through spreadsheets.
With influencer marketing investment projected to reach $30.5 billion in Europe and $40.5 billion worldwide in 2026, the need for more efficient, scalable campaign management is becoming increasingly pressing.
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To address this challenge, Vidoser, a European MarTech scaleup specialising in AI-powered Creator Marketing solutions, has launched a major new version of its end-to-end platform, bringing the entire campaign lifecycle into a single workspace. For the scaleup, which recently closed a €1M bridge round, bringing total funding to over €3M, this step marks a real strategic turning point, enabling brands and agencies to orchestrate their campaigns in full autonomy.
From creator discovery and collaboration management to content reviews and payments, the platform is designed to give brands and agencies greater control over their creator marketing operations.
The latest release introduces four core capabilities: Open Collab, Collab Management, Creator Scouting and AI Campaign. Together, they aim to eliminate fragmented workflows while using artificial intelligence not just to automate repetitive tasks, but also to help marketing teams make better strategic decisions, starting with identifying the creators best suited to their brands.
