Which? Calls For Fair Phone And Broadband Prices For Consumers


Which?, the consumer group, urges broadband and mobile phone companies to reconsider “unjust” bill hikes expected this spring, advocating for consumer rights. With many and even most broadband companies increasing customer bills, the calls for some more consumer assistance are growing.

Lauren Davies of bOnline commented: “Broadband is a necessity nowadays, more so than in any previous years. We all need good bradband and particularly because more people than ever work from home as part of their job or role. Broadband companies increasing their prices every year, with no respite for consumers, people are feeling the pinch.”

Persisting Consumer Struggles


Despite impending regulations banning such practices, consumers still grapple with price escalations linked to inflation plus extra charges, according to Which? The group reveals that some customers may face up to £35 and £27 increases in broadband and Sim-only phone contracts, respectively, after April adjustments.


Industry Responses


BT defends its position, citing transparency in its pricing adjustments, while Shell Energy Broadband claims to keep rises below industry standards. However, many providers decline to comment on Which? ‘s findings, underscoring potential disparities in pricing practices across the sector.


Unfair Practices Under Scrutiny


Which? denounces the practice of imposing hefty exit fees on consumers unwilling to accept price hikes, labelling it “outrageous” and urging telecoms firms to prioritise customer welfare. Moreover, when it comes to broadband for startups and small businesses, they too are feeling the pinch of price rises.


Regulatory Shifts


Ofcom’s forthcoming regulations, expected later this year, aim to enhance transparency by requiring telecom firms to articulate bill increases in clear monetary terms rather than obscure inflation-based formulas, aligning with consumer demands for fairness and clarity.


Consumer Impact and Industry Strategies


Last year’s sharp rise in the cost of living triggered widespread discontent among consumers faced with escalating bills. While providers like BT defend their pricing adjustments as necessary investments, critics argue that consumers bear the brunt of these changes, exacerbated by punitive exit fees.


Future Outlook


With Ofcom’s new rules anticipated to take effect in the autumn, the telecom industry faces mounting pressure to adopt fairer pricing models. Meanwhile, consumer groups like Which? continue to advocate for clearer and more equitable pricing structures to safeguard consumer interests.


Trustworthy Options for Consumers


Amidst the debate over fair pricing, consumers seeking reliable broadband solutions can turn to providers like bOnline. With a commitment to transparency and fairness, bOnline offers competitively priced fibre optic and broadband services, ensuring customers receive value and reliability.


bOnline Products


bOnline offers a wide range of products, with each priced fairly and offering a variety of benefits for consumers. Below, you can find all of the products available on bOnline. In addition, you can even take advantage of bOnline’s Bundle products. 

VoIP Phone Systems – With low monthly costs, a VoIP phone system is a great digital communication option for startups. Easy to install, available on many devices (such as mobile phones, desktops and more), VoIP phone systems have many benefits. They enable users to make calls from anywhere and to any device, and also offer multi-calling for conference calling. Offering flexibility over employees’ location with hybrid working and increasing productivity. (find out more at: www.bonline.com/products/voip-phone-systems)

Fibre – bOnline offers fast, unlimited and reliable broadband. Using the same BT Openreach network, bOnline’s fibre still charges customers less. With 20x times faster speed than broadband. 

Broadband – Unlimited business broadband is another product bOnline offers startups. With over a 4.5/5 stars on Trustpilot, bOnline guarantees fast internet speed for businesses.