It’s been almost a week since Elon happened to take complete ownership of Twitter, and within such a short time, changes have been pretty instantaneous. In recent proposals, layoffs had become imminent, with 50% of staff being proposed as they had to go. Additional changes within this new revolutionary period of Twitter, is the new tier system which is projected to charge users a subscription fee every month, of approximately $8. Within the fee, this will include algorithm boosts that will operate in favour of the user, in addition to adding prestigious verification for those operating with a large following base, or have consistent engagement towards their content generation.
While the rumours are countless at this time, it is pretty clear that other ideas and rumours such as paid direct messages could very well become the future of Twitter. While there are any ideas circulating, knowing exactly what will be decided in the weeks to come is still uncertain. In addition, recently, there have been rumours that Twitter could integrate more of an interactive approach that goes beyond free speech, CSGO skin gambling could very much become a hub of its own within the social media space, as sources of revenue could very well be stipulated here too. But alas, things are not set in stone just yet.
It is clear that a coherent strategy will need to be developed, in addition to a theme that will line with the brand’s tone of voice. Musk’s inability to have a strong team behind him will certainly become a limitation and an issue moving forward. It does not take much to see that. While the idea of generating more income for Twitter is certainly starting off from a good point of view, ways of generating it, needs to be in line with the target segments that have engaged with Twitter’s popularity thus far to date. Other ways of generating income could be by seeking new advertising opportunities that lie far beyond the current strategy. Whether that be to raise current prices, or to seek new clients, this could all make promising leads for the future.
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While the aim of improving a company’s revenue is always a good idea, integrating desperation and fast hacks is never a way of intervening correctly. Carefully calculating future moves, in line with onboarding and current employment talent opportunities, can be better done. To date, Musk has publicly escalated the social media’s attention exponentially – that is true. However, in previous TED talks, Musk has clarified that the publicity behind the buyout was done for no other reason than to push Twitter into a new light of operations. Publicity comes in most cases, and making the best decisions for a brand entity must be made in light of all the attention Twitter has been getting.
Recent figures would suggest reason to be worried however, in the past quarter, it is believed that Twitter has lost $344 million in investors. This was primarily due to an overall stagnant activity from users, especially in light of recent hate speech from celebrity, Kanye, that incited further hate crimes within the US region.
Now, it is apparent that Elon will need to add and recover the debt that has accumulated over the months to pass, to ensure that Twitter can remain ahead of its crisis. While Musk has taken out $13 billion of loans within the company’s name, the profits of yearly statements would not meet the adequate amount to reach the loan’s write off. Therefore, this leaves people questioning even more, where things will go with Twitter, with the days to come. One thing for sure is, a monetised strategy needs to be integrated within Twitter’s future.