How To Make The Most Of Black Friday 2025: Experts Share Their Advice

Black Friday 2025 is just around the corner, and for startups, it’s far more than a day of discounted gadgets and lightning-fast deals. Whether you’re a young company looking to boost sales, build brand awareness or acquire new customers – or a startup hoping to secure essential tools and services at a fraction of the usual cost – Black Friday has become one of the most strategic moments in the calendar.

But, with so many offers, platforms and competing voices crowding the space, it’s easy to feel overwhelmed or miss opportunities that could genuinely move the needle.

This year’s Black Friday landscape is expected to be even more competitive and fast-paced, with customers demanding value, clarity and convenience more than ever. At the same time, software providers, marketing platforms and tech service companies are gearing up to release some of their biggest deals of the year, giving startups a rare chance to cut expenses and accelerate growth heading into 2026.

To help founders make sense of it all, and to ensure you approach the season with both confidence and a game plan, we spoke to experts and got their advice on how to stand out, save money and make Black Friday work for your startup rather than distract from it.

How Can Black Friday Boost Sales for Startups and Small Businesses?

Consumers love Black Friday and Cyber Monday, there’s no doubt about that. It’s the best way to get in on epic sales and top deals on all of the coolest items on your shopping wish list.

But, what do businesses get out these deals? Mostly, how do startups and small businesses in particular benefit from these promotions?

We asked those with skin in the game to share with us their thoughts – here’s what they had to say.

Representatives from Visualping

“Black Friday and Cyber Monday offer product-market fit testing for startups or small businesses testing new products. A rush of sales generates cash quickly, clears inventory and immediately hands businesses a customer list for future promotions and marketing. It’s a fantastic way to test the market and help fund growth.”

Suhaib Zaheer, SVP of Managed Hosting at Digital Ocean and GM at Cloudways

“This Black Friday, small retailers should use AI to get ahead of demand, connect with customers more personally, and keep their websites running smoothly when traffic surges.

“Start by using AI tools to analyse search trends, web traffic, and customer messages to see what shoppers are looking for and plan stock and promotions early. Use AI to test and optimise your website automatically, from page speed to checkout flow, so it stays fast and reliable even during the busiest shopping hours. AI-powered monitoring can now detect performance issues before they cause downtime and fix them instantly, helping retailers stay online and protect sales.

For smaller retailers, this shift levels the playing field. AI doesn’t reward the biggest budgets; it rewards clear, consistent, high-performing sites. Make sure your website is structured logically, loads quickly, and includes accurate local details like opening hours and live stock updates. These signals help AI assistants recommend your store first for “near me” Black Friday searches. When you combine reliability with an authentic brand story that’s easy for AI to understand, you build both trust and visibility – turning Black Friday browsers into loyal customers.”

Representatives from HairLabs

“These peak shopping days amplify the voice of brands without big advertising budgets. Shoppers are more curious, more active and often hunt for something fresh. In this environment, originality and innovation can outshine scale, giving startups a rare chance to be noticed more brightly than established, heavily funded competitors.”

About HairLabs

HairLabs is a London-based tech-bio startup applying systems biology and AI-assisted modelling to hair and ageing science. Their flagship product, Anti Grey 1.0, is a UK-made nutraceutical engineered to support natural hair pigmentation by targeting six interconnected biological pathways linked to greying. Manufactured to GMP/ISO standards by UK-registered pharmacists.

Black Friday with HairLabs

HairLabs has a Black Friday promotion of their own! Get 50% off your first order, and for anyone who starts a subscription, you’ll receive a lifetime 25% discount.

Nightfox

“From our experience, Black Friday and Cyber Monday can be a major revenue boost. Shoppers are primed to spend, and are a little more forgiving of the increase in marketing activity, so make the most of it and ensure your customers know you have deals running – don’t be afraid to shout about it across multiple comms and touchpoints!”

About Nightfox

Nightfox creates affordable, high-performance digital night vision devices designed for adventure, wildlife watching, airsoft, security and outdoor exploration. With a focus on usability and excellent value, Nightfox products offer night vision technology without the premium price tag, helping more people see clearly after dark.

Black Friday With Nightfox

This Black Friday Cyber Monday, Nightfox is offering some of the best prices of the year across selected digital night vision devices, with discounts of up to 25%! It’s the perfect time to upgrade your gear, grab a gift or start exploring the night. Once the sale ends, prices return to normal – don’t miss out.

Making the Most of Black Friday: For Consumers

Now, if you’re a consumer, the process is a little different. You’re going to want to find the best deals available to you and that suit your needs and preferences.

We’re not here to give you shopping advice, but these days, with so much advanced tech available at our fingertips, there are plenty of apps, programmes and more that you can use to make sure you do Black Friday and Cyber Monday the right way.

An excellent option available to you is Visualping.

Visualping is the top AI-powered website change detection tool, trusted by over two million users, including 85% of Fortune 500 companies. Users simply enter a URL, set a condition for an alert using a prompt, and Visualping sends an instant alert the moment that specific change occurs on that page.

Basically, you can get all of the best Black Friday deals sent to you without having to do all the grunt work.

Set up Visualping alerts before Black Friday begins. Monitor your target products with specific conditions like “Alert me when price drops below $200” or “Alert me when this item is back in stock.” You’ll receive email notifications when deals go live, giving you an advantage over shoppers manually refreshing pages.