Company: Started PR
Founder and Managing Director: Kimberley Waldron
Website: https://www.startedpr.com/
About Started PR
Started PR is a specialist B2B agency for fintech and technology businesses. Since its founding in 2024, Started has worked with more than 40 businesses and generated £800,000 in turnover in the first year, with £1 million forecast for year two. Based in Manchester, Started has already been named Newcomer Agency of the Year at the PRmoment Awards. Our premise is simple: helping ambitious businesses be understood by the people who can help them grow.
Founded by Kimberley Waldron following a demerger from SkyParlour, Started brings nearly two decades of fintech experience, hard-won media relationships and genuine proximity to the global ecosystem. We work with ambitious founders and leaders at the moments that matter most, whether they are raising capital, launching, expanding internationally or trying to become the name their market knows.
Our case studies show the value of that work. Started helped SEON move from a scrappy startup to one of the most recognised fraud prevention businesses in Europe. In one year, we secured 680 pieces of earned coverage, supported a $104 million fundraise, helped win 15 major awards and contributed to two founders being named in Forbes Europe 30 Under 30. Investors routinely referenced this outsized media presence in funding discussions.
Last year, we helped Brite Payments turn its record-breaking $60 million Series A into widespread top-tier coverage. We helped Burbank secure BBC News coverage for its Card Present Over Internet proposition before the product had even launched, then used national YouGov research to build a broader conversation around trust. We secured coverage for BLOXX in The Times, as well as a main-stage appearance at Web Summit Lisbon.
Most recently, Started supported Manchester payments business Ryft with its £20 million Series B announcement, generating more than 70 pieces of coverage including Sky News, Sifted and 11:FS. Our work goes beyond traditional media coverage. We routinely secure opportunities for clients across the newsletters and platforms that increasingly shape how fintech audiences discover new businesses.
The agency has grown quickly because it offers more than conventional media relations. We bring together strategy, positioning, press office, thought leadership, original research, content and industry access, shaping the mix around the specific job for each client. That can mean a long-term PR partnership, but it can also mean a focused sprint around a raise, market entry, launch or commercial milestone.
Started has become a visible part of the sector it represents. In 2025, we launched the first fintech agency Advisory Board of its kind, bringing together David M Brear, Jason Mikula, Sarah Kocianski, David Savage, Jas Shah, Jason Williams, Monica Millares, Raf De Kimpe, Susanne Chishti and Katie Ramsey. The board connects Started clients to a wider network of founders, operators, investors, journalists and specialists.
Our owned media channels extend that work. The Get Started Podcast has now recorded more than 75 conversations with founders and fintech leaders, giving businesses a credible platform to share what they are building and helping Started stay close to the issues shaping the sector. Alongside the podcast, our reports, social channels and industry partnerships create routes into the conversations that clients want to be part of.
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