Company: Fungi PR
Founder: Irina Karelina
Website: https://fungipr.com/
About Fungi PR
Fungi PR is a boutique, award-winning PR agency founded in 2024 by Irina Karelina, a journalist turned communications strategist with more than a decade of experience in PR. After several years of independent consulting, Irina built Fungi PR around a clear idea: mission-driven companies deserve communications that make complex, important stories understandable, relevant and impossible to ignore.
From the beginning, Fungi PR chose focus over scale. The agency specialises in health, wellness, femtech, sustainability, and science-backed products, where communications often involve sensitive topics, complex data, and high levels of public scepticism. Building trust in these categories is difficult. Journalists need evidence, audiences need clarity, and brands need visibility that contributes to real business growth rather than publicity for its own sake.
Fungi PR has overcome the challenge of entering a crowded US agency market as a small independent team by developing deep sector expertise, strong media relationships, and a human-centered approach to storytelling. Today, more than 10 health and wellness startups have trusted the agency with their US presence, and Fungi PR has generated more than 1,000 media mentions across consumer, business, lifestyle and technology media.
One of the strongest examples is the work with hormonal health company Mira. Fungi PR helped turn an underdiscussed public health topic into a broader cultural conversation through original data, creative campaigns and the launch of the first National Sex Hormones Awareness Week. The campaign generated more than 315 media placements, reached more than 1 billion people, won six major industry awards, and contributed to a fivefold increase in conversion.
This work reflects the impact Fungi PR aims to have on the PR industry itself. The agency advocates for PR that goes beyond press coverage and connects communications with education, trust, social impact and measurable business outcomes. It also promotes a more thoughtful approach to sensitive health stories, where real people are treated as people rather than content assets.
Through client work, industry speaking, and mentoring other PR professionals, Fungi PR is helping demonstrate that a small specialist agency can influence both public conversations and the standards of modern communications. The goal isn’t simply to make brands louder, but to make meaningful stories matter.
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