55. Movement for Minds


Company: Movement for Minds

Founder(s): Claire Cole

Website: https://movementforminds.com/

Description: The UK’s first live and on-demand fitness platform designed to boost mental health.




Developed at the end of 2020, Movement for Minds offers a low-cost digital subscription platform for both B2B and B2C markets. The platform is focused on releasing the right balance of brain chemicals to boost health, happiness & productivity with a scientifically designed method.

The business have built a digital subscription platform for both B2B and B2C markets with daily live workouts alongside an on-demand catalogue, suitable for all fitness levels.

Mental health problems are rising and likely to cost employers £100bn this year. 1 in 6 will experience a mental health problem this week. With 70m work-days lost each year due to mental health problems in the UK, Movement for Minds exists to provide the 78% of employers who are looking to invest in physical activity programmes this year with a digital solution.

Notable achievements to date for the business include showcasing their workouts live on Channel 4, securing a partnership with sports brand Decathlon UK and signing Chiswick Business Park as a customer alongside regularly featuring in the national press, establishing Movement for Minds as a pioneer in the mental health and well-being space. The business have provided corporate talks to global platform Perks at Work to c.1k attendees demonstrating popularly in the US market.

As digital fitness continues to skyrocket, it is clear the pandemic has changed the fitness market forever. There has been a shift in mindset on what home fitness can help you achieve. Movement for Minds is positioned perfectly to capitalise on the digital fitness boom and new ways of consumer spending in the future wellness market alongside the Corporate wellness sector.