Top 10 Sports Tech Startups in the USA

Innovative technology in the world of sports is changing the game, or games, shall we say, in a plethora of different ways. Best of all, it seems fair to predict that while we’ve already seen a great deal of new technology exploding into the market over the last few decades, there’s still plenty of room for creativity and improvement.

The reason this apparent room for improvement is so vast is manifold, but essentially, it boils down to two main factors.

First, there are simply oodles of different sports. The World Sports Encyclopedia sets the number at a whopping 8,000, including both “indigenous sports” and “mainstream sports”. While the official number of internationally recognised sports is far lower, sitting at about 200, that number is still pretty big.

That means two things: every sport holds potential for different types of innovation and technology, and the market for sports technology is enormous.

Second, sports technology can be aimed at different parts of the industry – players and athletes; coaches and instructors; and fans and spectators. As such, technology can be designed to improve physical performance, guidance and analytics as well as viewing pleasure, broadening the market even further.

Of course, on top of the sheer size of the sports industry is the pure technological side of things and recent developments in tech, creating more ways in which tech can be used for athletes, coaches and spectators.

Among the nations with booming sports tech industries is the United States of America (USA), home to an immense amount of exciting technology and plenty of sports tech startups every year.

Top 10 USA Sports Tech Startups

As a nation USA, is considered one of the most sport countries in the world. However, it’s necessary to distinguish between general participation in sport by ordinary people and the performance of top athletes. While they don’t necessarily have the most sporty people on average, the USA produces some of the top high-performance, elite athletes globally.

Thus, it’s no surprise that Americans have the most Olympic success in the world, leading them to a fairly high ranking in terms of the “sportiest countries around the globe”, despite the relatively low participation rate of ordinary people.

So, what does this mean for the American sports tech industry?

Unsurprisingly, the USA’s sports tech industry is thriving, with plenty of innovative technology constantly emerging from the market and being put to use in the real world.

Here are the top 10 sports tech startups in the USA that are changing the world of sports.

1. Level Up Basketball Corp.

Level Up Basketball Corp., launched in 2021, was designed to provide players and coaches with a tool that uses AI and gamification to improve performance and organisation at a low cost.

The app provides players with access to virtual coaching and video workouts, including personalised training plans to help athletes improve their skills.

Level Up also provides a marketplace platform for real-life coaches and players to connect for in-person sessions, aiming to make high-level basketball training more accessible and affordable at a community level.

2. Archery N Motion

Based in Colorado Springs, Archery N Motion is sports tech startup that is designing and manufacturing moving target platforms made from steel plates and cardboard. The targets are 3D, this technology represents the future of target practice.

The targets and platforms are quick and easy to set up, and they provide archers with a great way to practice real-life scenarios and improve their accuracy. Archery N Motion’s technology has been around since 2023, and it’s an excellent coaching and training tool for both novices and experienced archers.

3. Sports Vision Tech

Focusing on the experiences of spectators, Sport Vision Tech creates 3D models of activities, like matches, competitions, races and more.

By means of images captured by super fast digital cameras, their technology allows spectators to view anything from any perspective, whether that’s from the player, referee or even the ball’s perspective.

Launched in 2023, Sports Vision Tech has the potential to change the way in which people ar able to enjoy watching sports, improving their experience and hopefully attracting increased viewership.

4. Futbol Connect

Futbol Connect is all about allowing players, spectators and coaches to share their love and passion for the sport, creating a community among football enthusiasts all over the world.

The idea of this virtual sports network is to enable people to connect in order to follow players, coaches and teams; expand your own network of connections; and keep to date with football news, stats and results.

Futbol Connect was established in Santa Clara in 2018 and aims to bring share the love of football with players of all levels of participation and skill from all over the world.

5. iSportz

iSportz Sports Tech Company, launched in Florida in 2022, is a top US-based sports management startup that aims to provide a platform to be used by teams, leagues, organisers, clubs and associations.

The platform also offers features for fans, spectators and players to connect with each other and follow sports news related to their favourite teams and players, increasing viewership and engagement.

Their third feature targets sports entertainment, offering community members access to fantasy leagues, virtual sports, e-games and more.

6. NESTRE Health and Performance

NESTRE Health and Performance is an Orlando-based sports tech startup that is focused on using the idea of neuroplasticity to improve the mental and cognitive strength of elite athletes.

Neuroplasticity is the brain’s ability to learn and change, and NESTRE uses a combination of personalised training and cutting-edge technology to help people enhance their mental state and, consequently, performance.

NESTRE’s scientific and health-based approach to improving athletes’ performances by helping them achieve a better overall mindset and ability to recover is a modern take on athletic innovation. Their technology is implemented in their in-person training sessions and by means of tools accessible via their app.

7. Splash Sports

Splash Sports, a modern sports gaming platform, takes gaming to a new level and into a different dimension by introducing the opportunity for virtual peer-to-peer contests.

As a kind of fantasy sports platform, Splash Sports allows users to not only participate in different contests, based on various sports and aspects of the games, but users can also create their own contests that other people can enjoy and participate in.

The idea behind this platform is to increase sports viewership and encourage users to learn more about relevant sports, as the more they know, the more successful they can be.

8. Rip Current Sports LLC

Rip Current Sports is a tech sports startup that was founded in Wheaton in 2021 and was borne out of a commitment to help people learn to swim and improve their abilities in the water, no matter their age, ability or geographic location.

As such, they’ve created a product called Dual Boards, available in different sizes for both adults and children, manufactured out of a sort of sturdy foam material. The rectangular boards are about the size of a baseball glove, and they take old-school swimming boards to a whole new level. They allow swimmers to achieve buoyancy and for more advanced swimmers, these boards can help improve technique.

9. Tapp Sports

Tapp Sports, founded in Lincoln in 2021, is the ultimate sports analytic tool, providing a platform for players, teams, leagues and sporting organisations to view and manage their performance analytics.

Their software is based mostly on creating charts to track performance, allowing players to improve their performance based on real-world data.

Users can use pre-existing chart templates to track straightforward specs, or they can create their own charts to monitor other things that may be specific to particular sports. Once the data has been inputted, the software analyses it, produces charts and it can be shared with players, coaches and other interested parties from there.

10. Advance Sports 

Advance Sports provides users with recruitment software using advanced AI technology. It takes into account various metrics, including market insights, customer feedback, industry data, performance analytics and more.

Boasting a particular investment in sports development, this US tech sports startup works as a matchmaking program to help athletes and sportspeople connect with coaches, teams, clubs, organisations and more, to help boost their careers.

Advance Sports was founded in Vorhees in 2024, and they use advanced AI technology to provide users with an effective and efficient way to bring talent and organisations together.