Lather, Rise, Repeat: The Rise Of Shampoo Startups

In almost every industry, modern consumers are looking for companies that challenge the status quo: and the shampoo industry is no different.

In fact, the UK shampoo industry, according to Statista, was worth £485 million pounds back in 2022. It’s no surprise then, given the industry has been dominated by giants like Unilever and Procter & Gamble for a long time, that startups are starting to want a piece of the pie.

The good thing is that these startups are changing the industry for the better. Many of them, driven by consumer desires for more personalised and eco-friendly options, have created products that are good for both people and planet.

Not only that, but others have redefined how the product looks and works, showing that even the most archaic industries can be ripe for innovation.

Here, we explore some of the most interesting shampoo startups on the market, let’s take a look…

Aura: Personalised Shampoo

Aura is a hair care company that specialises in products personalised to the consumer, whether it’s shampoo, conditioner or a hair masque.

The company looks at factors like hair type, texture, seasonal changes and scalp condition to recommend ideal formulas. This not only allows consumers to get better care for their hair, but also has a competitive advantage to more generic options.

Shampora: Custom Hair Care

Like Aura, Shampora is encouraging consumers to sack off generic products and invest in personalised hair care.

Through an online consultation, consumers are able to create a hair profile, generating a product that is made to order.

Miniml: Eco-Friendly Refills

As consumers become more environmentally conscious, companies are giving them packaging alternatives that won’t end up in landfill.

Miniml is one of these companies, offering a range of eco-friendly hair car products in refillable containers. Not only that, but they commit to using biodegradable ingredients, helping to remove nasty chemicals from shampoo bottles.

Ceremonia: Celebrating Latin Heritage In Hair Care

Ceremonia brings the traditions of Latin America to the modern hair care market.

With products inspired by herbal ingredients such as guava and papaya, Ceremonia is creating products that are good for people and planet.

The brand specifically uses their products and platform to honour Latin heritage, making it both effective and meaningful.

The Solid Bar Company: Plastic-Free Shampoo

The Solid Bar Company is changing the way we store and use shampoo. Just like soap bars, their shampoo bars are designed to reduce the need for plastic packaging.

They are not only good for the planet, they are also incredibly convenient for travel. With a focus on natural ingredients, The Solid Bar Company is changing the way shampoo is stored and used.

mCaffeine: Caffeine Shampoo

mCaffeine is an Indian haircare company designed for people with damaged or thinning hair.

Using caffeine and coconut milk, their products help promote healthy hair growth and stimulate scalp regeneration. But it’s not just for hair – the company also has a wider range of products for face and body, making it perfect for beauty lovers.