- Avenue Z is an AI-forward marketing and communications agency pioneering AI Optimisation (AIO) to drive influence across every channel, from ChatGPT to The Wall Street Journal to TikTok.
- Brands are losing discoverability due to zero-click traffic, where answers are surfaced directly by AI platforms, bypassing websites entirely. Traditional SEO is no longer enough, brands must optimise for LLMs like ChatGPT and perplexity as well. Avenue Z helps companies remain discoverable, relevant, and trusted across emerging platforms.
- Avenue Z offers AI Optimisation (AIO), an award-winning solution for brands looking to gain visibility in AI search across platforms like ChatGPT, Perplexity, and Gemini. The agency uses a mix of high-impact PR, creative content, and technical SEO that drives quick results.
Website: avenuez.com
What Is Avenue Z?
Founded in 2023, Avenue Z is the agency for influence. The firm helps companies build reputation, shape perception, and grow revenue through AI-enhanced strategic communications, high-impact PR, and performance media.
“We started Avenue Z to close the gap between influence and impact. Most agencies chase clicks or coverage. We engineer outcomes.”
– Jeffrey Herzog, Founder & CEO.
With 30+ years of combined leadership in content, search, and communications, Avenue Z is redefining marketing by blending human expertise with AI Optimisation (AIO) to move at the speed of culture.
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Is There A Market For AI Optimisation (AIO)?
Yes, and the demand is accelerating. As AI tools reshape how people search, discover, and evaluate information, companies are under pressure to adapt. In “AI Search Is Growing More Quickly Than Expected,” The Wall Street Journal reports that AI‑powered search tools like ChatGPT and Perplexity now account for 5.6 % of U.S. desktop search
traffic as of June 2025, more than double the share from a year earlier. Traditional approaches to PR and media are no longer fast or flexible enough to keep up with algorithmic distribution and AI-generated search.
AI search platforms like ChatGPT, Gemini and Perplexity are changing how people find information, moving away from traditional links toward synthesised answers. This shift makes AI visibility and discoverability a critical part of modern brand strategy – it needs SEO for AI, or AI Optimisation (AIO).
AI Optimisation (AIO) ensures brands remain visible and relevant across AI-powered search and discovery platforms. At its core, AIO focuses on three key pillars: high-impact PR, content, and technical SEO..
At Avenue Z, we’re actively reverse-engineering how LLMs surface content through our in-house AI Visibility Index (AIVx) Research, reports that ranks how brands show up in AI search across sectors and analyse the tactics behind it. This informs our strategies to optimise visibility and authority within tools like ChatGPT, Perplexity, and Gemini. As AI reshapes how audiences find and trust information, AIO is becoming essential infrastructure for long-term brand relevance.
What Solutions Does Avenue Z Offer?
In addition to one of the first AIO solutions to hit the market, Avenue Z offers fully integrated AI-forward marketing and communications solutions and services engineered for influence and impact in today’s attention economy:
- Strategic Communications – Reputation management, executive visibility, and message architecture designed to surface consistently across search engines and LLMs – all informed by AI. This includes predictive crisis response using real-time sentiment analysis.
- AI Optimisation (AIO) – Proprietary AIO systems built on Avenue Z’s AIVx Research to improve brand discoverability, structure data for LLM ingestion, and validate authority across AI search platforms like ChatGPT, Perplexity, and Gemini.
- Performance Media – Paid media strategies optimised for real-time learning systems across search, social, and programmatic, maximising performance within AI-influenced auction environments.
- Digital Marketing – AI-enhanced SEO, intelligent content frameworks, lifecycle automation, and predictive analytics to improve cross-channel engagement and performance.
- Influencer Strategy – Influencer identification and performance modeling, combined with proprietary network access and strategic platform partnerships with TikTok Shop and Shopify to amplify trust and precision-targeted reach.
- Website Design & Development – Web architecture optimised for AI crawlability, semantic structure, and privacy compliance, built to support LLM visibility and first-party data strategy across eCommerce and enterprise applications.
Each solution is enhanced with AI capabilities and built to deliver real business outcomes, from reputation to revenue, under one roof, one strategy, one Avenue Z.
