Startup Of The Week: Percival

  • Based in East London’s Hackney, Percival combines a quintessentially British sense of understated style and good quality internationally-sourced fabrics and materials.
  • With a team of 20, Percival continuously innovate and launch unique capsule collections, sometimes partnering with big brands in the menswear space.
  • In May 2021 Percival secured a £3m investment from growth capital investor VGC Partners



What is Percival?

Percival is a contemporary menswear brand that epitomises timeless style with a modern twist. Founded in the United Kingdom, Percival has gained recognition for its meticulous craftsmanship, attention to detail, and sustainable practices. The brand produces a carefully curated collection of clothing and accessories that cater to the fashion-forward modern man.

Percival’s aesthetic seamlessly combines classic design elements with innovative touches, resulting in garments that are both sophisticated and effortlessly cool. From tailored shirts and jackets to versatile knitwear and trousers, their range appeals to those seeking quality pieces that transcend fleeting trends. Percival have become synonymous with their collaborative capsule collections, partnering with brands like Campari, Champion and Seinfeld. The brand has also been worn by A-Listers like Sebastian Stan, Kit Harington, Tom Holland, Andrew Garfield, Benedict Cumberbatch, and Chris Evans.

What sets Percival apart is their commitment to sustainability. The brand utilises ethically sourced materials, implements eco-friendly production methods, and encourages responsible consumerism. By prioritising transparency and ethical practices, Percival actively contributes to reducing the fashion industry’s environmental impact.

With its fusion of timeless elegance and contemporary sensibility, Percival offers a unique experience for individuals who appreciate style and sustainability.

Is there a market for contemporary menswear?

In June, Percival announced plans to grow its revenue internationally, using e-commerce back end system Shopify. The brand saw its international conversion rate increase by 180%, its total of non-UK orders by 766%, and cross-border revenue by 897% in just seven months.

On the same year-on-year comparison timeframe, the London-headquartered company also saw a 174% uplift in international traffic conversion rate.

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What products does Percival have?

Percival offer a variety of shirts, ranging from classic Oxford shirts to more casual options like T-shirts and polo shirts. Their outerwear selection features versatile options such as tailored coats, bomber jackets, and lightweight parkas.

In addition to clothing, Percival provides a range of accessories to complete any outfit. Their offerings include hats, scarves, socks, and bags, each thoughtfully designed to add a touch of sophistication and functionality.

Find all their products and upcoming collaborations here:


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