Startup of the Week: TripAdmit

  • TripAdmit was founded in 2018 by John Maguire and Andrew Kelly.
  • The startup offer an online solution to help the travel and tourism industry better manage their sales and distribution.
  • So far, the company have raised €500,000.


Our Startup of the Week for this week is TripAdmit! TripAdmit provides an online solution for tour and activity providers to manage their sales and distribution.

The startup was founded in Dublin, Ireland in 2018 by John Maguire and Andrew Kelly. With decades worth of experience working in the travel industry, the two founders realised it should be easier for activity and tour providers to sell their offerings online, and so used their expertise to build a solution for this, and get the industry effectively connected.



Maguire and Kelly created a booking software, otherwise known as TripAdmit Thrive. TripAdmit Thrive helps activity and tour providers to digitise their business via its end-to-end solution – ultimately helping businesses in travel and tourism grow. Some key features of this solution include:

  • Online Booking Engine – enabling businesses to add online booking functions to their site quickly and simply.
  • Price & Inventory Management – helping providers to set up their season and pricing via an easy-to-use interface.
  • Online Payment Gateway – keeping payments 100% secure, integrated with leading payment providers.

With TripAdmit’s Thrive, there are no upfront fees, with charges only starting once a business begins to generate revenue, TripAdmit stating “As fellow travel professionals, we’ve seen how hard tours and activities have been hit by COVID-19. So, to help get you back on your feet, our fees only start when you start generating revenue. It’s a small gesture on our part to help the tours and activities sector bounce back from COVID-19.”

Since starting up, TripAdmit have grown impressively, now with backing from international investors, and a place secured in Ireland’s top business accelerator program. So far, the company have raised €500,000 over the course of 2 funding rounds, their latest announced in November 2020.